MSc (BAC+4/5) Digital Strategy & Social Media

Developing social media strategies

You will first learn to conduct active monitoring to identify new platforms, new features, and new trends. This fundamental work is essential for subsequently building digital strategies that give prominence to social networks and integrate them into advertisers’ broader communication.

Deploy social media campaigns

Acquisition, loyalty, reputation, etc. : whatever the objective, you will be introduced to the production and promotion of content for social networks. An opportunity to strengthen your creativity as well as your digital expertise by juggling with social media levers: content marketing, sponsorship, influence, etc.

Conducting “test and learn”

You will be sensitized to performance analysis. Traffic, conversion, engagement, etc.: you will learn to track your campaigns using key indicators to measure their success — an almost real-time view to acquire the necessary responsiveness and know how to optimize, from campaign to campaign, the digital strategy.

The diploma is obtained through the acquisition of 120 ECTS credits through various individual or collective professional situations, written or oral.

Including the flagship end-of-year project: Creating a startup. Learners form mixed project groups from different specialties to successfully complete this major pedagogical exercise. The goal is to acquire the entrepreneurial knowledge necessary to create their own fictitious startup. Those who wish to do so will have the opportunity to join Omnes Education’s incubator to be supported in deploying their concept in reality.

Competitions: These are professional situations and highlights of the program. Students work on a real client brief presented by the agency and/or the brand to address an acquisition or retention issue. This cross-cutting recommendation is made collectively with a distribution of deliverables based on each student’s skills. A period of professionalization in a company is also required during the program.

The NEMO platform to find an apprenticeship or a job

Sup de Pub facilitates the search process for its students. The platform gathers in a single database all internship, apprenticeship, and entry-level job offers from the 10,000 partner companies of the Omnes Group. Accessible upon registration, you can upload your CV or apply directly to a job posting !

Personalized follow-up in your professional journey

We accompany you at every step: job offers, CV and cover letter workshops, coaching sessions, interview simulations, company targeting. As a bonus, advice to refine and strengthen your «Personal Branding».

Regular events on our campuses

Frequent meetings with our partner companies during Job Dating and recruitment forums. It’s an opportunity for you to secure an internship or apprenticeship, as well as to expand your professional network !