Summary:
- The communications sector is actively recruiting, offering opportunities for graduates with 5 years’ higher education.
- This sector of the future remains vital for businesses.
- Jobs in demand include communications manager, community manager and graphic designer.
- Sup de Pub offers a full range of courses, from marketing strategy to social media, preparing students to succeed in this field.
In this article, we explore the reasons why this field is experiencing strong growth. And find out about the career opportunities it offers.
Yes, the communications sector is recruiting!
According to a recent study, recruitment in the communications sector is set to rise by 136% by 2023. Young graduates with 5 years of higher education are particularly sought after, since 54% of advertisers and agencies want to call on their expertise.
Profiles with 3 years’ higher education are also very popular. They are of interest to 22% of recruiters. 97% of companies in the sector see work-linked training as professional experience.
Which jobs are in greatest demand?
Communications officer
The communications manager is responsible for disseminating the company’s messages. They adapt them to the different target audiences. They manage press relations, advertising campaigns and internal communications.
Communications assistant
The communications assistant supports the team in charge of communications projects. Their role involves writing content, organising events and managing social networks.
Communications Manager/Director
The communications manager or director is responsible for defining the company’s communications strategy. He or she also supervises the teams and ensures that the actions taken are consistent.
Community Manager
A community manager is the person who runs the company’s online communities. She manages social networks, responds to comments and ensures a positive presence on the web.
Graphic designer
Graphic designers create attractive visuals for communication media such as posters, brochures and websites. They are creative and proficient in graphic design software.
Data Analyst
The data analyst is responsible for analysing communication-related data. This includes campaign audiences, media coverage and website traffic. Their aim is to optimise strategies.
e-reputation consultant
E-reputation consultants monitor and manage a company’s image on the Internet. In particular, they intervene in the event of a crisis or bad buzz.
Crisis communications manager
The crisis communications manager takes strategic decisions in the event of a serious problem. His or her mission is to protect the company’s image, both internally and externally.
What skills are required in this sector?
In communications, you need to be versatile. You need to be able to express yourself clearly and persuasively, both orally and in writing.
Mastery of digital tools is also essential, as modern communication relies heavily on online platforms. These include social networks and content management software.
It is also important to be able to analyse and synthesise information. This is crucial to understanding customer needs, identifying market trends and developing effective communication strategies.
A creative and innovative mindset enables us to design original, hard-hitting campaigns. The aim is to capture the public’s attention and build loyalty. Finally, the ability to work as part of a team is essential. Projects are often collaborative, and coordination between the various departments helps to achieve the objectives set.
Why is communications a sector for the future?
Communication is a sector of the future for a number of reasons. It is at the heart of all commercial activities and helps them to succeed.
Companies, whatever their size or sector of activity, need to communicate effectively. They need to stand out from the competition, build customer loyalty and raise their profile. This ensures that their sales grow.
In addition, digital transformation has profoundly altered consumer habits, creating new communication needs. Against this backdrop, new professions, new technologies and new strategic approaches are emerging.
What courses does Sup de Pub offer in communications?
Sup de Pub offers a wide range of courses covering all aspects of communication. The programmes cover :
- marketing strategy
- advertising creation
- public relations
- social media
Whether it’s initial training or continuing education, our courses are designed to meet your needs. They will give you the skills you need to succeed in your career in the communications sector.
We teach our students to master all the important tools, from creation to measuring the impact of campaigns. Thanks to university exchanges, they can also acquire linguistic and cultural knowledge.