How should communicators approach the future: facing up to it or making people dream?
Sup de Pub students answered this essential question at the 9th edition of The Brand Immersion, a key event in the world of communications, organised by the Club des Annonceurs.
Every year, The Brand Immersion brings together the big names in marketing, advertising and the media to discuss a strategic theme. For the past nine years, Sup de Pub students have been actively involved, proving their expertise and their ability to immerse themselves in a demanding professional context.
“Making dreams come true or facing up to them: are communicators heading for disaster?
That was the theme of this year’s 2024 event, which brought together leaders in communications, marketing and brand management to work together to imagine tomorrow’s strategies and come up with innovative ideas for brands, while comparing different perspectives on the challenges of our time. And Sup de Pub was part of it!
Training
The Sup de Pub students on the MSc Content Creation and Influence course had the opportunity to immerse themselves in the advertiser’s business and be briefed by two experts, Yann Hervé and Stéphane Grassot.
The project
Writing and recording impactful messages, which were then broadcast on the evening of 26 November in front of the sector’s major players. Here are the key passages from their reflections, delivered by spokespeople Eliott Sala, Célia Perrin, Louise Dumas-Vidal and Cheryl Krief. Find out more about the project on LinkedIn.
Rendering
Between dream and responsibility: a new vision of communication
In their view, the communication of tomorrow must not only inspire dreams, but also take responsibility and propose concrete solutions. Faced with today’s challenges, Gen-Z, often perceived as a paradox by brands, must be fully integrated into communication strategies.
During the evening, several major brands (La Poste, JCDecaux, Publicis Group, TF1, Groupe Le Monde & Le Nouvel Obs, NRJ Global, Naturalia, among others) also took the floor to share their vision and discuss key issues:
- The future of advertising
- The challenges of responsible communication (CSR)
- The impact of AI on marketing and media professions
Read what Anne-Françoise Stasser, Managing Director of Sup de Pub, has to say: “You have to make people dream, because that’s what being human is all about”.
Thanks to their involvement in this event, Sup de Pub students have proved that they are already professionals, capable of adapting to new trends and market expectations.
Are you passionate about communication and digital marketing? Join Sup de Pub and develop your skills alongside the greatest experts in the sector!