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Master of Sciences in AI

The sector in a few figures

The world of artificial intelligence

2,5

≈ 40%

3 250

17,3%

A booming market

Key skills in this specialisation

  • Designing a communication strategy with AI.
  • Collecting data.
  • Organise and interpret them.
  • Carrying out projective studies.
  • Implementing customer acquisition and retention strategies.
  • Learn how to drive AI effectively.
  • Adopting the right approach to customers.

More info

The programmes

Objective employment

Our partner companies

Flashback

Discover the careers
of our former students

Our training courses are cutting-edge, and in phase with the evolution of our businesses.

Isabelle JacquotHR Director

go further

events

all you need to know

AI: all our online resources

Le Figaro Etudiant 2025 Ranking

17/03/2025

Sup de Pub takes 2nd place in the ranking of communication schools!

Sup de Pub confirms its excellence in the 2025 ranking of the best communication schools in France!

23/01/2025

The Brand Immersion

Sup de Pub students at the heart of the event! A must-attend event for future communicators.

02/01/2025

“Home of Explorers”: Sup de Pub new tagline

Sup de Pub will soon be 40 years old. 40 years of history, creation, passion and innovation. 40 years of expertise and openness to the world. 40 years is both a renewal and a rebirth. It's also the moment to unveil a new milestone in the school's history with our new signature "Home of Explorers".

24/12/2024

The Pub Night

Every year since 2016, Sup de Pub Bordeaux has invited its students, alumni, speakers and their friends and family to take part in an advertising saga evening, to share a unique moment around a defined theme.

17/12/2024

What qualities are needed to work in communication?

In a world where the exchange of information is essential and omnipresent, the communications sector plays a central role.

11/11/2024

What employers have to say about recruiting students

We're delighted to be able to see from the feedback we've received from companies just how closely our offering can match the constantly changing and innovative demands of the market. And we'll always have to be on the move with these trends and developments, keeping a constant watch.

26/07/2024

GP Explorer: the 100% youtubers and streamers car race

It all officially began on 5 April 2021 when Squeezie (the leading French-language digital creator on YouTube with over 17.4 million subscribers) announced live on Twitch the creation of the "Grand Prix Explorer", the first motor racing competition to bring together content creators from YouTube, Twitch and Instagram.

30/04/2024

April fools’ day campaigns that marked 2024

1 April, a day both dreaded and cherished, is an opportunity for brands to deploy communication strategies that are as daring as they are unexpected.

30/04/2024

Why should you study abroad with Erasmus?

Taking part in Erasmus+ (launched in 1987) offers a unique opportunity to enrich your career through mobility, intercultural exchange and academic immersion in another European country. But why take part in Erasmus?

Big ambitions raise big questions