Master of Science in Influential Marketing
Help brands raise their profile and set new trends in a fast-changing sector.
The sector in figures
The world of influential marketing
24 bn
in annual sales
75%
of marketers are influencers
54%
of companies plan to increase their spending
2 925
per month of average salary
A booming market
Today, influencer marketing is an essential acquisition channel used by the majority of companies. Driven by the power of content creators and the engagement of their communities, this sector is redefining the relationship between brands and their audiences.
towards professional excellence
Key skills in this specialisation
- Designing an influencer marketing strategy.
- Understanding the different levers of influence.
- Brand Building.
- Analyse and interpret metrics.
- Create or optimise a marketing campaign.
- Find partnerships and define their terms and conditions.
More info
The programs
Choose your training path now!
Master of Science in Corporate Communication and Public Relations
Master of Science in Communication for Cultural and Creative Industries
Master of Science Content creation and influence
Objective employment
Our partner companies
Take advantage of our network of partner companies to quickly find an internship, work-study contract or even a permanent contract, and put your talents to work for inspiring brands.
Flashback
Discover the careers
of our former students
Let yourself be influenced
The creativity, expertise and passion of Sup de Pub students contribute to our collective success and make it easier for them to adapt to our organizations and needs. This offers them promising career prospects, employability and professional fulfillment.
go further
events
Attend our open days, information meetings and webinars! Find out about all our on-campus and distance learning events.
all you need to know
Influence Marketing: all our online resources
Discover all our articles and advice. We tell you everything you need to know about influencer marketing.
02/01/2025
“Home of Explorers”: Sup de Pub new tagline
Sup de Pub will soon be 40 years old. 40 years of history, creation, passion and innovation. 40 years of expertise and openness to the world. 40 years is both a renewal and a rebirth. It's also the moment to unveil a new milestone in the school's history with our new signature "Home of Explorers".
24/12/2024
The Pub Night
Every year since 2016, Sup de Pub Bordeaux has invited its students, alumni, speakers and their friends and family to take part in an advertising saga evening, to share a unique moment around a defined theme.
17/12/2024
What qualities are needed to work in communication?
In a world where the exchange of information is essential and omnipresent, the communications sector plays a central role.
11/11/2024
What employers have to say about recruiting students
We're delighted to be able to see from the feedback we've received from companies just how closely our offering can match the constantly changing and innovative demands of the market. And we'll always have to be on the move with these trends and developments, keeping a constant watch.
26/07/2024
GP Explorer: the 100% youtubers and streamers car race
It all officially began on 5 April 2021 when Squeezie (the leading French-language digital creator on YouTube with over 17.4 million subscribers) announced live on Twitch the creation of the "Grand Prix Explorer", the first motor racing competition to bring together content creators from YouTube, Twitch and Instagram.
30/04/2024
April fools’ day campaigns that marked 2024
1 April, a day both dreaded and cherished, is an opportunity for brands to deploy communication strategies that are as daring as they are unexpected.
30/04/2024
Why should you study abroad with Erasmus?
Taking part in Erasmus+ (launched in 1987) offers a unique opportunity to enrich your career through mobility, intercultural exchange and academic immersion in another European country. But why take part in Erasmus?
29/04/2024
Why study in Costa Rica?
In France, Costa Rica is a lesser-known destination for study than other foreign countries. Yet the country offers a host of advantages. Students and parents often lack information about this somewhat less common destination. In this article, we explain why you should study in Costa Rica.
29/04/2024
Why work in the cultural sector?
Working in the field of culture goes far beyond a simple professional occupation. Culture in all its forms – whether visual arts, music, theatre, literature or heritage – plays a crucial role in building and preserving a society's collective identity. In this article, we look at the underlying reasons why so many people dedicate their careers to this fascinating field.
Big ambitions raise big questions
Our campus teams are ready to answer all your questions at a personal meeting.