Sup de Pub consistently offers its students unique, career-building opportunities through hands-on projects with top international brands. This year, two student teams reached the finals of the 33rd edition of the L’Oréal Brandstorm innovation competition — a true launchpad into the professional world.
Brandstorm is L’Oréal’s innovation competition.
The goal? To help young professionals kickstart their careers. Each year, the brand challenges the next generation with a new mission inspired by today’s business realities.
A Unique Opportunity to Work with L’Oréal
Brandstorm is L’Oréal’s flagship innovation competition, designed to help young talent start their careers by solving real business challenges.
The 2025 edition — Men. Beauty & Care — was launched by the Consumer Products Division of L’Oréal.
This year, Sup de Pub was the only communications school represented in the finals, reaffirming its position as a leading institution for training tomorrow’s creative minds and strategists.
Real Brief. Real Impact.
Students in Art Direction and Graphic Design, coached by Hannah Ben Meyer, responded to a real brief presented by Natasha Nardini (Talent Acquisition Manager at L’Oréal). The workshop format allowed them to develop creative, practical and strategically impactful solutions.
Out of more than 5,000 international projects, two Sup de Pub teams impressed a jury of industry experts and advanced to the finals at Station F, France’s leading innovation hub.
A showcase for their talent
This type of competition offers much more than just a trophy: it is a direct showcase for recruiters, a strong line on a CV, and above all, concrete proof that these students have been able to convince a brand as demanding as L’Oréal.
Their creativity, their ability to respond to a real brief and their ease in pitching in front of professionals testify to a high level of professionalism.
Visibility and Recognition from Global Professionals
Competitions like Brandstorm offer more than just a prize — they provide:
Direct visibility with top recruiters
A powerful highlight on a résumé
And proof of real-world innovation skills in front of one of the world’s most respected brands
the people involved in this project
Big ambitions raise big questions
Our campus teams are ready to answer all your questions at a personal meeting.