MSc
Master of Science in Digital Strategy and Social Media
Mastering social networks to stand out from the crowd
1st year postgraduate, 3rd year undergraduate
Work-study
September
Paris
RNCP qualification
Level 7 RNCP qualification “Digital Strategy Manager”
95%
Net employment rate 6 months after graduation
Top 3
Figaro Étudiant school rankings
+10 000
companies that recruit our students
This course is accessible to people with disabilities.
Reasons to do a Master of
Science in Digital Strategy
and Social Media
Online presence is no longer optional for brands, which have to reinvent their content and exist in the face of fierce competition. With the MSc Digital Strategy and Social Media, learn how to develop relevant digital strategies and master the dynamics of social networks.
What are the training objectives?
Train experts capable of analysing in depth the challenges of digital and social media by understanding the dynamics of content, the influence of algorithms and the impact of social advertising. They will develop strategic, technical and creative skills to enable companies to stand out effectively on digital and social networks.
What are the key skills developed during this training?
- Defining a brand’s digital strategy
- Organise the operational implementation of the digital project
- Roll out the brand’s digital project
- Steering and managing project performance
- Steering the social media acquisition/optimisation strategy
Which campuses offer this course?
the courses
What are the courses on the MSc Digital Strategy and Social Media?
During your MSc Digital Strategy and Social Media course, you will cover the following topics:
- Digital strategy
- Social media strategy
- Inbound marketing
- Project management
- Community management
- Social content and e-reputation
- Performance, data and analytics
- Growth hacking
- Social ads
- Customer relations
The diploma is obtained by acquiring 120 ECTS through a series of individual or collective written or oral work placements.
Create your start-up
Including the flagship end-of-year project: Create your own start-up. Learners form mixed project groups from different specialties to carry out this major pedagogical exercise. The aim is to acquire the entrepreneurial skills needed to create their own fictitious start-up. Those who wish to do so will have the opportunity to join the Omnes Education incubator, where they will be supported in the real deployment of their concept.
Competitions
These are the highlights of the training program, and provide an opportunity for students to put themselves into professional situations. Students work on a real customer brief presented by the agency and/or the Brand, to respond to an acquisition or loyalty issue. This cross-disciplinary recommendation is carried out collectively, with deliverables distributed according to the skills of each student.
An in-company professionalization period is also required during the course.
Learning on the job
Professional experience
Sup de Pub guides its students towards their future careers through work-study! The MSc Digital Strategy and Social Media is a professional training program that will give you the skills and knowledge you need to stand out in the job market.
How does the work-study work?
In the MSc, the work-study pattern is one week in the classroom and three weeks in the company.
What work-study contracts are available?
2 types of contract: apprenticeship contract or professionalisation contract. Each contract is aimed at a specific target group and has its own characteristics
Will the school help me find a work-study contract?
Yes, we support you with coaching workshops and by sharing job offers from our 10,000 partner companies.
Companies that recruit our students
What career opportunities are there after this course?
This course opens the door to a wide range of careers in the digital sector with pure players, advertisers, institutions and digital communications agencies.
The professions
Digital communications manager
Social media manager
Digital project manager
Digital communications manager
Digital content manager
Digital strategy consultant
international
Can I study abroad?
The MSc Master of Science in Digital Strategy and Social Media does not include study periods abroad. To gain international experience during the course, you have the option of doing work placements abroad (for initial training students).
admission process
How do I apply for this course?
A quick and easy online admissions process
Completion of 180 ECTS (level 6, Bachelor’s degree or equivalent)
In communications, marketing or advertising
Successful results
1 written and 1 oral exam
Completion of 240 ECTS (Bac+4 or equivalent)
In the field of visual creation, graphic design, audiovisual creation or animation
Successful results
For entry to the 1-year course, experience in a company in the marketing or communications sector is a prerequisite for entry.
Online application form
Results within 5 days
Invitation to the admission exams
Online registration
Exams and interview with the jury
Certification
Which certification is issued
by the MSc Digital Strategy and Social Media?
Ce programme délivre la certification RNCP “ Manager de la stratégie digitale “ de niveau 7 reconnue par l’État. CODE RNCP 37793 | CODE DIPLÔME 16X32014
Certification skills block
Bloc 1 – Define a brand’s digital strategy
Bloc 2 – Organize the operational implementation of the digital project
Bloc 3 – Deploy the brand’s digital project
Bloc 4 – Manage performance to achieve project goals
Bloc 5 – Manage the social media acquisition/optimization strategy
THIS CERTIFICATION CAN BE OBTAINED BY CAPITALIZING ON BLOCKS OF SKILLS.
Fees and grants
What are the financing conditions?
Find out here about admission fees by campus and by year of study, as well as the solutions and grants available to help finance your studies.
| MSc 1 full-time | MSc 2 full-time | MSc 1+2 work-study | MSc 2 work-study | |
|---|---|---|---|---|
| Paris | €10,850 | €11,350 | €23,000 | €11,850 |
- Student loan can be negotiated with one of our partner banks
- Payment schedules
- Discount for siblings enrolled in one of the group’s schools
- 100% tuition reimbursement for work-study students
go further
events
Meet us at our Open Days and ask our teams or our students any questions you may have.
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Big ambitions raise big questions
Our campus teams are ready to answer all your questions at a personal meeting.