SP5 INSTITUTIONAL COMMUNICATION OF COMPANIES AND ORGANIZATIONS

• Geopolitical and cultural vision
• Corporate culture and organization
• Typology of institutional communications
• Media literacy and monitoring
• Corporate image and branding

Mastering corporate communication and the image of a company

This last year is focused on understanding the company or rather companies in their plurality,
those of today and tomorrow (CSR, digital transformation, employment, change management, etc.) and
provides a real overview of the different types of communication: business and financial communication,
internal and employee communication, social communication, crisis communication, lobbying and influence.

Thanks to a systemic approach of the company and its ecosystem, this program will allow you to
to understand the different challenges of the company’s services. You will learn to build an identity
and federate the different targets around common values. Working in communication
This institutional approach will allow you to address all types of audiences, both internally and externally, in order to
develop the visibility of the company and the brand. These are often functions directly related to
to the management committee of the companies.

Validation of the year

By obtaining an overall average of at least 10/20 during individual and group tests, during
of the professional project at the end of the academic year and by validating a minimum of 110 days
working days in the company during the year.

Current professional conferences

Experts from the media, advertising, digital, politics or any other professional world
come and share their news, their vision, their inspiration: only at Sup de Pub can you find
that! These events represent a unique and original opportunity for SP5s to exchange with these
personalities, project themselves into a professional world, but also develop their network.

Professional project: create a start-up

At the beginning of the year, students form mixed project groups between the different specialties
in order to carry out the SP5 thread project. You will have one year to acquire the knowledge of a
entrepreneur while simultaneously building your own fictitious start-up. Those who wish to do so will give
their project and will be supported by the OMNES Education incubator.