SP5 GLOBAL COMMUNICATION & BRAND STRATEGY

• Brand acquisition & performance
• Image, identity & brand management
• UX, data and digitalization of the company
• Reputation & crisis communication
• Influence marketing & PR
• Institutional & corporate communication
• Campaigns & creativity

To obtain all the keys for a professional insertion in the communication

An ideal program for those who wish to learn how to manage an organization’s communications in a cross-functional manner – regardless of its size or sector of activity. The program aims to equip students with strategic and operational reflexes to manage a brand’s communications. From competitive benchmarking to campaign reporting, this is a real toolbox for training and adapting to the changing realities of communication.

In the fifth year, students will be invited to apply what they have learned to major brand issues, the very issues that they will face as future generalists in communications. Acquisition, image, reputation, digitalization: these are the cardinal issues that will be addressed – and with them, the methods and tools that are just as essential to respond to them. The objective is to be versatile and to be at ease with the greatest number of communication topics!

Validation of the year

By obtaining an overall average of at least 10/20 during individual and group tests, during the professional project presentation at the end of the academic year and by validating at least 110 working days in a company during the year.

Current professional conferences

Experts from the media, advertising, digital, politics or any other professional world come to share their news, their vision, their inspiration: only at Sup de Pub can you find this! These events represent a unique and original opportunity for the SP5s to exchange with these personalities, to project themselves into a professional world, but also to develop their network.

Professional project: create a start-up

At the beginning of the year, students form mixed project groups between the different specialties in order to carry out the red thread project of the SP5. You will have one year to acquire the knowledge of an entrepreneur while setting up your own fictitious start-up. Those who wish to do so will give life to their project and will be accompanied by the OMNES Education incubator.