Bac+4/5 Marketing, Media Management and Production

> Listen to advertisers and identify their needs, targets and communication objectives.

Knowing how to position advertisers in their business and competitive context is the first step that our students learn to implement, using active monitoring and media analysis tools to define and manage the company’s digital or omnichannel marketing strategy.

> Advise advertisers and propose an omnichannel communication strategy adapted to their objectives and budget.

Our students experiment and learn to master all the channels, formats and broadcasting schedules available in the advertising market. As true campaign architects, they define and implement a digital or offline communications strategy, providing essential added value in terms of engagement and return on investment.

> Implement, monitor and optimize digital communication devices.

Collaborating with the various parties involved, at the advertiser’s, the agency’s and the network, is also part of the skills inherent in this program, as is the analysis of audience data and the continuous improvement of broadcast schedules. Students will also learn about the various performance measurement tools in order to develop a data-driven strategy.

> Know how to conduct a client meeting and a negotiation with the advertiser.

Through the piloting and coordination of digital marketing tools, it is a question of acquiring the posture and know-how necessary for the success of a customer meeting before and after the signing of the contract.

> Manage a project and a multidisciplinary team.

Collaborating, deciding and even leading are professional skills that students experience on a daily basis in many courses during practical work, workshops and role-playing, in order to know how to manage a digital communication agency or a department and to lead teams. Throughout the year, students work in teams on a full-scale project supported by a team of expert coaches.

The diploma is obtained by earning 120 ECTS through various evaluation methods (case study, simulation, questionnaire ….). A period of time in a company is also required.

Competitions:

It is a professional situation. For two weeks, our students work on a real client brief presented by the agency and/or advertiser to respond to a strategic, marketing or creative issue. This transversal work is carried out collectively with a distribution of expectations according to skills, in the form of an agency proposal.

Big talk:

At the end of the year, the students present their arguments to a jury of professionals on a topic of monitoring and trends in the fields of communication and marketing and defend their point of view.

The professional project: Create your own start-up

The students form mixed project groups between the different specialties in order to carry out this common thread. You will have one year to acquire the entrepreneurial knowledge necessary to create your own fictitious start-up. Those who wish to do so, will have the possibility to join the Omnes Education incubator to be accompanied in order to really deploy their concept.