SP5 DIGITAL MANAGEMENT & SOCIAL MEDIA

• Corporate strategy & social networks
• Management and animation of a social media and influence strategy
• Definition of the content strategy
• Building a data driven and analytics strategy
• Programmatic advertising and growth hacking

Become the expert in content and influence strategies on social media

The digital project manager must be proactive, adaptable and organized in order to anticipate digital developments and new channels. He/she is the interface between the technical, marketing and production teams for the implementation of any campaign on social networks. This demanding and exciting job can be done in an agency, as a freelancer or with an advertiser.

This course is designed for students who already have a solid knowledge of the communication field and even more so of digital marketing. It allows them to deepen and master budgeting, planning and project management, in order to benefit from a systemic and complete vision of the digital strategy.

Validation of the year

By obtaining an overall average of at least 10/20 during individual and group tests, during the professional project presentation at the end of the academic year and by validating at least 110 working days in a company during the year.

Current professional conferences

Experts from the media, advertising, digital, politics or any other professional world come to share their news, their vision, their inspiration: only at Sup de Pub can you find this! These events represent a unique and original opportunity for the SP5s to exchange with these personalities, to project themselves into a professional world, but also to develop their network.

Professional project: create a start-up

At the beginning of the year, students form mixed project groups between the different specialties in order to carry out the red thread project of the SP5. You will have one year to acquire the knowledge of an entrepreneur while setting up your own fictitious start-up. Those who wish to do so will give life to their project and will be accompanied by the OMNES Education incubator.