SP5 DIGITAL MANAGEMENT & E-COMMERCE

• Advanced e-commerce strategy to support your business strategy
• E-business management: UX design, animation, e-merchandising, supply chain management
• Acquisition strategy: growth hacking and media planning
• CRM / Marketing automation
• Analytics and performance measurement
• Data driven strategies

Stay on top of the constant transformation of digital tools

A course that allows students to understand all facets of connected commerce by dealing with e-commerce, e-marketing and e-business. A year rich in specific learning on the web and mobile professions of today and tomorrow, taking advantage of a strategic, operational, technical and creative experience that allows students to develop their skills in designing digital marketing and e-commerce strategies.

At the end of this work-study program, you will have covered all the technical and structuring aspects of managing a merchant site and defining the appropriate digital strategy for acquisition, animation and loyalty. This program trains multi-skilled profiles who can handle all aspects of an e-commerce department in connection with business development and sales management, particularly via social media.

Validation of the year

By obtaining an overall average of at least 10/20 during individual and group tests, during the presentation of the portfolio at the end of the academic year and by validating at least 110 working days in a company during the year.

Current professional conferences

Experts from the media, advertising, digital, politics or any other professional universe come to share their news, their vision, their inspiration: only at Sup de Pub can you find this! These events represent a unique and original opportunity for SP5s to exchange with these personalities, to project themselves into a professional world, but also to develop their network.

Professional project: create a start-up

At the beginning of the year, students form mixed project groups between the different specialties in order to carry out the red thread project of the SP5. You will have one year to acquire the knowledge of an entrepreneur while setting up your own fictitious start-up. Those who wish to do so will give life to their project and will be accompanied by the OMNES Education incubator.