SP5 DIGITAL DESIGN - Sup de Pub

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Presentation

Digital communication now represents more than 60% of advertising investments. More than an adapted variation, many advertisers are now thinking about their creation in digital first, even mobile first. Digital design skills are therefore in high demand.

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The courses

Main teachings

Strategic management of design projects
Ethical and responsible creation
Implement and share a creative & technological watch
Design & facilitate collaborative workshops
Create for new interfaces

Objectives, skills and abilities

Design and manage the implementation of a multi-channel experience

This specialization program integrates graphic design, strategy and UX/UI to
propose communication campaigns or interfaces that are engaging and optimal, in line with usage
digital. This program allows students to deepen their technological and creative intelligence, to explore all the horizons of
design and to be open to innovative practices within the digital ecosystem, which is in constant
evolution.

Thanks to a thorough study of technological innovations (Virtual or Augmented Reality 360°, interfaces
voice & conversational, connected objects, RFID, NFT), and supervised by professionals of the sector,
you will also learn to challenge the strategic issues of digital and question your creations
in relation to the brands’ issues. By becoming aware of the influence between design, digital and society, you
will be able to embody creative solutions, filled with emotions.

PLUS PEDAGOGICAL AND EVALUATION

Validation of the year

By obtaining an overall average of at least 10/20 during individual and group tests, during
from the presentation of the portfolio at the end of the academic year and by validating a minimum of 110 working days in
company during the year.

Current professional conferences

Experts from the media, advertising, digital, politics or any other professional world
come and share their news, their vision, their inspiration: only at Sup de Pub can you find
that! These events represent a unique and original opportunity for SP5s to exchange with these
personalities, project themselves into a professional world, but also develop their network.

The Book

At the end of the 5th year, students must build a real book, alone or in a team, including their
best creations on various subjects and present them to a jury of professionals in order to validate their
diploma: a real added value on the CV at the end of the course and a real passport for research
employment.

Want to know more about this program?

Our added value

Quality speakers

All courses are taught by professionals in the field of communication, marketing or business.
creation. The pedagogy allows the application of knowledge.

Professional accompaniment

The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.

Professional Immersion

In addition to highly specialized courses, students benefit from applied courses on the business world: entrepreneurship, business model, growth hacking, finance, legal, etc.

OMNES Education Digital Library

Get free access to thousands of resources to improve your knowledge, learn, follow the news and do your monitoring.

Prerequisites

Open in priority to students of SP4 Creation and
digital design, and more broadly to students
from a creative program at Sup de Pub.
Admission is possible for students
with a similar training of Bac +4 (240
validated credits) in creation.

Presentation of a creative portfolio (it is preferable not to use Canvas and to prefer the Adobe Suite)

certification

This program delivers in 5th year the RNCP certification “Artistic Director of Creation” of level 7 recognized by the State (RNCP code 31993 | diploma code 16X32101).