SP5 ART DIRECTION & VISUAL DESIGN

• Management of creative projects
• Strategic analysis of the brief and creative solutions
• Psycho-sociology, usage, user experience
• Branding
• UX, interface design, video and motion design
• Data and creativity

Mastering visual creation for brands

This final year of specialization trains students to become Art Directors within the framework of an effective communication strategy, adapted to the business stakes of brands and to the uses of the targeted public. It allows you to master the new technologies of creation and communication by integrating all the reflexes of creative and technological watch, as well as all the tools and graphic methods in order to direct a global creative process and to build visual territories specific to each brand.

This program also aims to develop in our students a very broad general culture, artistic and advertising, curiosity as well as the sense of listening, interpersonal skills and know-how necessary to join an agency or advertiser as a creative. The deepening of skills in digital design, UX, conception and the advanced mastery of tools (graphic design, print, web design, photography, video & sound) are also part of the program. The teaching of creative team management allows for a later professional evolution towards creative direction.

Validation of the year

By obtaining an overall average of at least 10/20 during individual and group tests, during the presentation of the portfolio at the end of the academic year and by validating at least 110 working days in a company during the year.

Current professional conferences

Experts from the media, advertising, digital, politics or any other professional world come to share their news, their vision, their inspiration: only at Sup de Pub can you find this! These events represent a unique and original opportunity for the SP5s to exchange with these personalities, to project themselves into a professional world, but also to develop their network.

The Book

At the end of the 5th year, students must build a real portfolio, alone or in a team, of their best creations on various subjects and present it to a jury of professionals in order to validate their diploma: a real added value on the CV at the end of the course and a real passport for the job search.