Bac+4/5 UX & experiential strategy

> Master the steps and methods of a design process centered on uses

Identifying a problem to be solved, defining research hypotheses based on field studies and a quantitative analysis of behaviors using a client-centric approach are part of the methodological fundamentals. In order to define and implement a digital communication strategy, students will have to build and defend a UX Design strategy in front of professionals in order to design and test innovative interfaces and solutions, in connection with the management of the company’s digital marketing strategy.

> Acquire a base of theoretical knowledge on the understanding of behavior

To allow our students to embody sociologically and psychologically the consumption habits and to optimize the communication tools such as applications, digitalized services, in-store experience, etc. This is done with specific modules for steering and coordinating digital steering and coordinating, but also thanks to methods such as design thinking to create experiences in line with expectations and behavior.

> Optimize the customer journey and experience

Today, organizations and companies must offer their targets a positive experience on all media, in line with their uses and habits. Mastering the user experience (UX) is now one of the key levers for developing a brand and creating value in a data-driven marketing strategy.

> Communicate with customers and internally within the company

As with any change management process, the key elements of an innovation and experiential marketing approach must be accompanied by a clear and powerful narrative. Future professionals will have to master human management and project management to prepare themselves for the future management of a digital communication agency or department and the animation of teams.

The validation of the year is done by obtaining 120 ECTS by different evaluation methods (case study, simulation, questionnaire ….). Time in the workplace is also required.

Competitions
It is a professional situation. For two weeks, our students work on a real client brief presented by the agency and/or advertiser to respond to a strategic, marketing or creative issue. This transversal work is carried out collectively with a distribution of expectations according to skills, in the form of an agency proposal.

Big talk
At the end of the year, the students present their arguments to a jury of professionals on a topic of monitoring and trends in the fields of communication and marketing and defend their point of view.

The professional project: Create your own start-up

The students form mixed project groups between the different specialties in order to carry out this common thread. You will have one year to acquire the entrepreneurial knowledge necessary to create your own fictitious start-up. Those who wish to do so, will have the possibility to join the Omnes Education incubator to be accompanied in order to really deploy their concept.