Bac+4/5 Strategy & Event Production

> Develop a brand’s event strategy

Students will be trained in event marketing througha brand strategy to define and manageThis is based on a critical and informed analysis of the major strategic parameters: brand positioning, expectations and needs of key audiences, marketing objectives, constraints of all kinds, etc.

> Thinking about space, with its constraints and possibilities

Practice location scouting, reserve a space, think about the capacity and conditions of reception, anticipate the flow of public, design elements of scenography, etc. Event planning: students in the event planning program will learn how to plan, sequence, animate, and secure venues – whether physical or digital – and how to develop and manage a brand marketing strategy.

> Orchestrate an event in the best conditions

Because of its experiential nature, the event requires a multitude of service providers behind the scenes. Decorators, caterers, florists, printers, musicians, etc. The job is demanding in terms of logistics and timing. Students will therefore be particularly coached on project orchestration and team management.

> Develop communication around an event

In addition to the strategic and operational aspects, students will be trained to develop and manage the communication strategy for the brand to accompany the before, during and after the event. Advertising, PR or brand content: many levers will be addressed to enable the event to meet its objectives.

> Manage a project and a multidisciplinary team

Collaboration, decision-making and even leadership are professional skills that students experience on a daily basis in many courses during practical work, workshops and role-playing exercises in order to learn how to manage a team and a company.

The validation of the year is done by obtaining 120 ECTS by different evaluation methods (case study, simulation, questionnaire ….). Time in the workplace is also required.

Competitions
It is a professional situation. For two weeks, our students work on a real client brief presented by the agency and/or advertiser to respond to a strategic, marketing or creative issue. This transversal work is carried out collectively with a distribution of expectations according to skills, in the form of an agency proposal.

Big talk:

It takes place at the end of the year and is presented before a jury of professionals. Five themes composed of fifteen
articles are offered to students, a way to continue to monitor new trends in the field.
communication and marketing.

The professional project: Create your own start-up

The students form mixed project groups between the different specialties in order to carry out this common thread. You will have one year to acquire the entrepreneurial knowledge necessary to create your own fictitious start-up. Those who wish to do so, will have the possibility to join the Omnes Education incubator to be accompanied in order to really deploy their concept.