Bac+4/5 Marketing & Communication of cultural and creative industries

> Develop the cultural policy and communication of an organization

Students will be trained to develop cultural policies and communication strategies to make them visible. Designing a program in phase with a territory, knowing the mechanics of the public ecosystem, showing an excellent artistic culture, and define and manage the strategy of the brand: Here are some strategic skills that will be muscled.

> Manage the production and promotion of cultural content

Students will be invited behind the scenes of cultural content (music, shows, exhibitions, games, etc.) in order to understand the specificities of their production and to learn how to Develop and manage the brand’s marketing strategy. It is a question of taking the measure of artistic creation in order to better accompany and promote its actors.

> Ensure the cultural mediation of an event

Cultural communication is not limited to advertising an event to attract the public: it is also necessary to know how to welcome this public, sometimes diverse and distant from culture, with the ambition of helping it to appreciate and appropriate the artistic production. Students in this program will be particularly aware of mediation work in order to develop and manage the communication strategy for the brand.

> Develop event financing

Cultural structures do not always have the same means as private brands, and students who are destined to work in them will have to think about and deploy financing levers. Patronage, partnerships, license development, etc. The cultural strategy is also based on the ability to think about economic models.

> Manage a project and a multidisciplinary team

Collaboration, decision-making and even leadership are professional skills that students experience on a daily basis in many courses during practical work, workshops and role-playing exercises in order to learn how to manage a department or a service and lead teams.

The validation of the year is done by obtaining 120 ECTS by different evaluation methods (case study, simulation, questionnaire ….). Time in the workplace is also required.

Competitions :

It is a professional situation. For two weeks, our students work on a real client brief presented by the agency and/or advertiser to respond to a strategic, marketing or creative issue. This transversal work is carried out collectively with a distribution of expectations according to skills, in the form of an agency proposal.

Big talk:

It takes place at the end of the year and is presented before a jury of professionals. Five themes composed of fifteen
articles are offered to students, a way to continue to monitor new trends in the field.
communication and marketing.

The professional project: Create your own start-up

The students form mixed project groups between the different specialties in order to carry out this common thread. You will have one year to acquire the entrepreneurial knowledge necessary to create your own fictitious start-up. Those who wish to do so, will have the possibility to join the Omnes Education incubator to be accompanied in order to really deploy their concept.