Bac+4/5 Editorial Strategy and Communication

> Develop a brand’s content strategy

Students will be trained to define and manage the brand strategy and to formulate recommendations and creative concepts – based on a critical and informed analysis – of the major strategic parameters: the brand’s editorial territory, audit of existing content, media needs of targets, best practices and editorial trends of the market, etc.

> Manage the production of the brand’s content

Students will be invited to go behind the scenes of content in order to better understand the editorial, graphic and audiovisual production chains, etc. They will have to understand the realities of manufacturing and integrate operational constraints to better manufacture – and have content manufactured – by developing and managing the brand’s marketing strategy.

> Develop a high-flying writing style

Whether a content is textual or not, it is originally conceived in writing: a video, just like a game or a podcast, is written first. Students will therefore be particularly coached on their writing skills so that they can write for all media – and all occasions, in order toDevelop and manage the communication strategy for the brand.

> Orchestrate the distribution of content

In addition to the creative aspects of content, students will also learn about the challenges of distributing and promoting content: knowledge of editorial processes, use of publication and monitoring tools, activation of visibility levers, etc. The opportunity for them to lead a brand content campaign until the results are measured!

> Manage a project and a multidisciplinary team

Collaboration, decision-making and even leadership are professional skills that students experience on a daily basis in many courses during practical work, workshops and role-playing exercises in order to learn how to manage a team and a company.

The validation of the year is done by obtaining 120 ECTS by different evaluation methods (case study, simulation, questionnaire ….). Time in the workplace is also required.

Competitions :

It is a professional situation. For two weeks, our students work on a real client brief presented by the agency and/or advertiser to respond to a strategic, marketing or creative issue. This transversal work is carried out collectively with a distribution of expectations according to skills, in the form of an agency proposal.

Big talk:

It takes place at the end of the year and is presented before a jury of professionals. Five themes composed of fifteen
articles are offered to students, a way to continue to monitor new trends in the field.
communication and marketing.

The professional project: Create your own start-up

The students form mixed project groups between the different specialties in order to carry out this common thread. You will have one year to acquire the entrepreneurial knowledge necessary to create your own fictitious start-up. Those who wish to do so, will have the possibility to join the Omnes Education incubator to be accompanied in order to really deploy their concept.