SP4 Digital marketing, innovation & start-up project

• Web design and introduction to coding
• Digital marketing
• Lean graphic design for entrepreneurs
• Lean start-up methodology
• Design thinking
• Pitching for startups
• Entrepreneur perspectives guest lecture series

To instill a start-up or innovation dynamic for all brands

Our program follows closely the many technical developments used by major players in the new technologies and social networks for digital marketing, data marketing, brand content and massive use of behavioral databases. It trains our students to be high-level digital project managers across a wide array of sectors. The digital sector is rapidly expanding which enables many employment opportunities whether in France or abroad.

Particularly efficient for a fast integration into the world of work, this 4th year program is delivered completely in English. It is one of the program offered by Paris, and the only one that includes a 10-week period of professional seminars about entrepreneurship and digital skills in the San Francisco office where students will benefit high level conferences, guest lecturers, visits to tech giants and local startups as well as networking events.

Your 60 ECTS accreditation is obtained through different types of evaluations (study cases, workshops, quizzes…). An internship or apprenticeship depending on your program is also required.

Competitions

One of our students’ favorite moments of the school year is the final competition. For more than a week, students, working in interdisciplinary groups, work on a practical case presented by a large advertiser or a large agency, to answer a specific strategic, marketing or creative problem. Creative students, strategists, PR, media and digital specialists all work together with the goal of using their various skills to create a real solution of professional quality.

Thesis

This working paper completes the training period for the SP4 students in the different international programs in Paris, London, San Francisco and New-York. This is a written evaluation that will validate their research, strategic and analytic skills.