Bac+4/5 E-commerce strategy

> Analyze a market and the competitive environment of a digital brand.

To ask the good diagnosis from the reference e-commerce tools and to integrate multiple strategic dimensions allows the students to apprehend the complexity and the diversity of the universe of the online sale, in the definition and the implementation of a digital communication strategy.

> Position a digital brand in a highly innovative e-commerce context.

Knowing how to build an offer of products and/or services and imagine a differentiating customer experience are essential skills for the success of an e-commerce site. Define and manage the company’s digital marketing strategy. While respecting a legislative and technical framework under constraint.

> Develop an e-marketing communication strategy with a view to acquiring and/or retaining high value-added leads.

The aim is to learn how to design, plan and budget an effective multi-channel communication system based on precise objectives of awareness and sales by developing a data-driven marketing strategy.

> Implement a digital communication campaign and manage an e-commerce site.

Students learn the tools and methods for deploying, monitoring and optimizing acquisition campaigns, as well as community and customer relationship management, in order to learn to manage and coordinate digital marketing tools.

> Manage a project and a multidisciplinary team.

Collaboration, decision making and even management are professional skills that students experiment with on a daily basis in numerous courses during practical work, workshops and simulations in order to be able to manage a digital communication agency or a department and lead teams.

The validation of the year is done by obtaining 120 ECTS by different evaluation methods (case study, simulation, questionnaire ….). Time in the workplace is also required.

Competitions :

It is a professional situation. For two weeks, our students work on a real client brief presented by the agency and/or advertiser to respond to a strategic, marketing or creative issue. This transversal work is carried out collectively with a distribution of expectations according to skills, in the form of an agency proposal.

Big talk:

A key test at the end of the year before a jury of professionals, students argue orally on a
and trends in the fields of communication and marketing and defend their point of view
view.

The professional project: Create your own start-up

The students form mixed project groups between the different specialties in order to carry out this common thread. You will have one year to acquire the entrepreneurial knowledge necessary to create your own fictitious start-up. Those who wish to do so, will have the possibility to join the Omnes Education incubator to be accompanied in order to really deploy their concept.