Bac+4/5 DESIGN-EDIT

> Understand the culture of the brand or any type of organization
Cultural references, customs, lifestyles, social and consumer practices: the design and writing process identifies the style of the sender and those of its audiences. Nourished by strategic planning and a strong personal culture, decoding the language games and representations in a given consumer universe, the designer-editor defines the design constraints, implementing and analyzing creative and strategic intelligence.

> Analyze and appropriate a creative brief with accuracy

The copywriter has the marketing synthesis skills to analyze the client’s strategy and identify their needs in order to propose creative directions. He/she has the listening, rephrasing and interpreting skills that make him/her an inspiring advisor and negotiator in a project team to facilitate thedevelopment of creative projects based on defined artistic axes.

> To write, to tell, to evoke.
The heart of the Design-Editing department is the management of the production of the creative strategy, the translation of concepts into readable and understandable languages. Linguistic, stylistic and narrative skills are fundamental, as is the mastery of environments, their formats and modes of interaction. It is an iterative team work in symbiosis with the creative direction that allows to reach a coherent, clear and univocal whole, guaranteeing the good reception and transmissibility of the message. The proximity to companies within the framework of the training allows students to prepare themselves for the management of a team or a company, a creative studio for example.

> Understand and adapt to the demands of performance in a digital environment.

Writing for digital means accepting the need for flexibility, adaptation and optimization.
For the Design-Editing department, it means knowing how to design and produce under time constraints, A/B testing and adaptation to format opportunities, platform evolution and SEA/SEO objectives assignment.

The validation of the year is done by obtaining 120 ECTS by different evaluation methods (case study, simulation, questionnaire ….). Time in the workplace is also required.

Competitions

It is a professional situation. For two weeks, our students work on a real client brief presented by the agency and/or advertiser to respond to a strategic, marketing or creative issue. This transversal work is carried out collectively with a distribution of expectations according to skills, in the form of an agency proposal.

Book day

At the end of the year, students present their portfolio to professionals in the sector. The Book Day is a true springboard interview that allows creative students to distinguish themselves and get noticed, even before they enter the job market.

The professional project: Create your own start-up

The students form mixed project groups between the different specialties in order to carry out this common thread. You will have one year to acquire the entrepreneurial knowledge necessary to create your own fictitious start-up. Those who wish to do so, will have the possibility to join the Omnes Education incubator to be accompanied in order to really deploy their concept.