SP4 CREATION & GRAPHIC DESIGN

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Presentation

This course in graphic design and advertising is intended for students of marketing and business management or communication who wish to learn about the techniques and tools of advertising design, publishing, multimedia and corporate video.

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The courses

Enseignements principaux

Master the technical tools

Photoshop, InDesign, Illustrator, Premiere Pro

To appropriate creative reflexes

Graphic and advertising culture, graphic design, art direction, video & animation

Challenge a brief and design a campaign

Management of creative projects, design of visual projects

Objectifs, compétences et aptitudes

Designing communication materials

The creative concept is the essential support for any creative profession. The main objective is to give students the ability to respond to a communication need through conceptual thinking and technical know-how.

This training allows the student to understand the graphic chain, media production, publishing techniques, and other aspects of the industry.
and the logic of advertising creation in order to better manage the various stakeholders.

This initial program allows a real immersion in the creative professions thanks to 6 months of training
intensive, before a period of internship in a full-time company to apply what has been learned.
This program continues in the fifth year with a work-study program and trains versatile and agile profiles,
able to imagine, design and develop a campaign or a communication project, from the definition of
insight to graphic design.

Plus pédagogiques et évaluation

The validation of the year is done by obtaining 60 ECTS by different evaluation methods (case study,
situation, questionnaire….). A period of time in a company is also required (80 working days minimum).

Competitions

For two weeks, students must work on a real-life practical case presented by a large
advertiser or a large agency, to respond to a specific strategic, marketing or creative issue

Book Day

At the end of the year, students present their book to professionals in the sector. The Book Day is a
a real springboard interview that allows creative students to distinguish themselves and be noticed for
obtain their work-study in SP5

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Our added value

Quality speakers

All courses are taught by professionals in the field of communication, marketing or business.
creation. The pedagogy allows the application of knowledge.

Professional accompaniment

The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.

Immersion

The program focuses on immersive situations and innovative formats that punctuate the year (conferences, visits, bootcamp, hackathon).

OMNES Education Digital Library

Access thousands of free resources
to improve your knowledge, to learn, to follow
news and carry out your monitoring.

Prerequisites

To justify a validated Bac+3 (180 ECTS), a certification of level 6 or equivalent, to present a creative portfolio (it is preferable not to use Canvas and to privilege the Adobe Suite) and to satisfy the admission tests

This program is only available to non-expert externs in Communication.

certification

This program provides 60 ECTS credits and delivers in the 5th year the RNCP certification “ Artistic and creative director ” of level 7 (RNCP code 31993 | diploma code 16X32101).

Tuition and Financing

Paris Campus:
Initial training : 7900€.
Lyon Campus:
Initial training : 7900€.
Bordeaux Campus:
Initial training : 7900€.

Back to school and rhythms

Back to school in September
Courses: September to April in initial
Internship: April to September, on a rhythm of 3 school days/2 free days (alternating internship, student job, personal projects) (80 working days minimum)