SP4 AUDIOVISUAL CREATION

Master the techniques and tools of audiovisual creation

Shooting, sound, digital cinema, post-production, Premiere Pro & After Effects

Understand the entire audiovisual market
Production for TV, music market, cinema, branding

Apply your skills
Production of a short film, production of a commercial, web production and brand content

Direct, edit and produce all video materials

Communication campaigns and advertisements have become real storytelling scenes. They tell stories. It is therefore necessary to film these stories, these brand adventures, in order to share their essence even before their meaning. This is the role of this Bachelor’s degree program, which will give students the keys to understanding the challenges of audiovisual production, directing and broadcasting videos and training experts capable of creating, developing and broadcasting audiovisual content.

This program provides a real specialization. The objective is to make students operational so that they can enter the job market very quickly. This is why we have focused this program on advertising, digital and brand content, fields of the audiovisual industry that are expanding and have strong artistic potential. Indeed, video now represents 80% of the Internet flow. Mastering audiovisual means taking power over the web and being able to easily enter the professional world, in an agency, in a company or as a freelancer, with highly sought-after skills.

The validation of the year is done by obtaining 60 ECTS by different evaluation methods (case study, simulation, questionnaire ….). Some time in the company is also required.

Competitions
For two weeks, students have to work on a real case study presented by a major advertiser or agency, in order to respond to a specific strategic, marketing or creative issue.

Book day
At the end of the year, students present their portfolio to professionals in the sector. The Book Day is a real springboard interview that allows creative students to distinguish themselves and get noticed, even before they enter the job market.