Bachelor Global Communication – 3rd year

• Marketing fundamentals
• Consumer trends and behaviors
• Ecosystems and digital strategies
• Strategic planning and user intelligence
• Communication and brand strategy
• Media strategy and audience planning
• Design and creative writing
• Decoding the news

> Acquire the basics of communication in all its forms

This program is designed for people who come from outside the field of communication but who wish to quickly acquire the strategic and operational fundamentals. The year allows students to approach and master the essentials of a communication plan: brand and competition audit, market study, target and trend analysis, definition of objectives, etc.
The program also allows for a transversal discovery of the different types of communication (internal, external, digital, etc.) and the different communication levers (advertising, brand content, press relations, events, etc.).
On this occasion, students will be invited to learn about the production and management of a brand campaign, to better understand the creative, organizational and financial aspects. A toolbox year!

> Manage a communication project

During this year, you will learn how to understand the different audiences, analyze the context, the market and the trends in order to propose a strategic recommendation, and then implement its development via different channels, in order to meet the brand’s objectives and challenge them. You will also discover a complete panorama of media and non-media activations in order to master all the facets and tools of communication: from sponsorship to events, corporate communication, advertising, brand content and digital.

> Design a multimedia communication plan

During this year, we will also teach you all the skills necessary to set up a communication project: project management techniques, creative and marketing intelligence, DTP fundamentals (Adobe suite), pitch and ideas, as well as audience planning tools and media and digital culture.

The Sup de Pub certificate of achievement is obtained through 60 ECTS by different evaluation methods (case study, assignment, etc.).
situation, questionnaire….). Time in the company is also required.

Competitions

During the year, several competitions are organized: students work together, in micro-agencies, on a concrete case study presented by a major advertiser or agency. They have two weeks to respond to a specific strategic, marketing or creative issue.

Projects and applications in companies

During your work experience, you will have the opportunity to deploy and manage various projects that you will structure with the support of the school, in order to develop your professionalization and build your portfolio.

Speaking and pitching

Learn to argue, synthesize, explain and sell your strategic idea and recommendation, a skill no less important
of communication in which you will be trained.