Bachelor’s degree in COMMUNICATION & Editorial Strategy – 3rd year

• Content strategy and brand content
• Writing techniques and writing
• Storytelling, narration and journalism
• Naming, design and writing, radio and podcast
• Web copywriting and SEO
• Digital strategy and community management
• Brand strategy and positioning
• Soft skills, Innovation and foresight

> Develop skills that are recognized and sought after in the communications market

With the rise of digital and social networks, brands have more than ever developed their needs in terms of writing and branded content. These brand content strategies are part of broader communications strategies for many brands. Acquiring writing skills is a real asset today to optimize your employability, both in agencies and advertisers: editorial planning, social networks, interview guides, press releases, SEO, naming, copywriting, company magazines, white papers, advertising hooks, etc. are all fields covered by this program.

> Contribute to the multi-media communication strategy

You will approach communication and strategy in all its dimensions, with a focus on editorial aspects and story-telling. Thanks to different pedagogical exercises (projects, competitions, application exercises), you will learn to apply your skills in different sectors in order to build the editorial line of the brand and to deploy it on all media, and to all targets, also in institutional, internal or external communication.

> Design a multimedia communication plan

Through this Bachelor’s degree in communication and editorial strategy, you will practice building and scripting a strategic narrative recommendation, proposing concepts to tell the brand’s story and managing a Brand Content project organization, in line with the company’s communication strategy. You will also learn how to successfully generate editorial content and implement your communication strategy: press relations and influence, content for social networks, natural referencing,… And measure the results.

> To manage multimedia communication actions

You will learn the skills and techniques necessary for brand performance, orchestrating the best possible media mix. You will also be able to evaluate, through the effectiveness measures, the relevance of each media for each editorial content. You will then be able to deploy your branded content proposals within a framework defined by the clients, on a strategic, organizational, budgetary and creative level.

The diploma is awarded by obtaining 60 ECTS through different evaluation methods (case study, simulation, questionnaire ….).
Time in the workplace is also required;

Competitions :

During the year, several competitions are organized: students work together, in micro-agencies, on a concrete case study presented by a major advertiser or agency. They have two weeks to respond to a specific strategic, marketing or creative issue.

Projects and applications in companies

During your work experience, you will have the opportunity to deploy and manage various projects that you will structure with the support of the school, in order to develop your professionalization and build your portfolio.

Oral of professionalization

At the end of the year, an oral presentation in front of a jury of professionals will allow you to showcase your professional experience and your learning, while discussing your career plans.

Creative Team

Teamwork, challenges on real and concrete issues in a limited time and supervision are on the program of this exclusive module at Sup de Pub. Accompanied and monitored by professionals, students practice and learn to position themselves and push the limits of a brief.