Why choose MSC global communication?
Agility, creativity and mastery of numerous tools are crucial in communications. This program meets these requirements, and trains versatile professionals capable of managing an organization’s communications on a cross-functional basis. An ideal course for acquiring a solid foundation of knowledge and advanced skills in strategic and operational communications. Accessible to graduates in all fields.
Accessible to people with disabilities. Read more about it.
what are the courses in MSc global communication?
enseignements principaux
first year (bac+4)
455H – 60 ECTS
- Marketing fundamentals
- Corporate communication
- Content strategy and brand content
- Communication strategy
- Press relations and influence
- Event communication
- Media and audience planning
- Digital strategy and web marketing
- Social networks and social ads
- Content factory
- KPIs and performance
- Strategic planning
- Consumer behavior and user intelligence
- Design-Production
- Module No Code Prompt Engineering
- Innovation project
- Communication project management
- Convincing an audience
2nd year (Bac+5)
455H – 60 ECTS
- Employer Brand
- Purpose and commitment
- Audit and communication strategy
- Social media strategy
- Acquisition and inbound marketing
- Influence marketing
- Crisis communication
- Brand storytelling
- Advertiser agency management
- Objectives and performance measurement
- Budget construction
- Information and fake news
- Leadership and management
- Professional posture
- Communication project
Objectifs, compétences et aptitudes
Analyze and understand the brand’s context and specificities
The aim is to equip you with the skills you need to think strategically about brand communications, by familiarizing you with concepts such as market analysis, trend research, target and media knowledge.
Design and implement brand communication strategy
Alongside these strategic aspects, the program also invites you to familiarize yourself with the operational aspects of the business. From budgeting to graphic design and media buying, the program offers a veritable toolbox.
Steering and managing the performance of communication initiatives
You’ll also develop the ability to optimize brand visibility by strategically adapting selected formats and media. What’s more, you’ll be able to rigorously evaluate the effectiveness of both the communication strategy and the means deployed to implement it.
modalités d’évaluation
The diploma is obtained by acquiring 120 ECTS through a series of individual or collective written or oral work placements.
Including the flagship end-of-year project: Create your own start-up. Learners form mixed project groups from different specialties to carry out this major pedagogical exercise. The aim is to acquire the entrepreneurial skills needed to create your own fictitious start-up. Those who wish to do so will have the opportunity to join the Omnes Education incubator, where they will be supported in the realization of their concept.
Competitions: These are the highlights of the training program, and provide an opportunity to put yourself into a professional situation. The students work on a real customer brief presented by the agency and/or the Brand to address an acquisition or loyalty issue. This cross-disciplinary recommendation is carried out collectively, with deliverables distributed according to each student’s skills.
An in-company professionalization period is also required during the course.
votre alternance à sup de pub
The NEMO platform for finding a work-study programme or a job
Sup de Pub makes it easy for students to find a job. The platform brings together in a single database all internship, work-study and first-job offers from the Omnes Group’s 10,000 partner companies. Accessible as soon as you register, you can post your CV or apply directly to a vacancy!
Personalized support for your career path
We’re with you every step of the way: job offers, CV and cover letter workshops, coaching sessions, interview simulations, company targeting. Bonus tips for refining and strengthening your personal branding
Regular events on our campuses
Frequent meetings with our partner companies at Job Dating and recruitment forums. It’s an opportunity for you to land an internship or work-study placement, and to expand your professional network!
You want to know more
on this program?
Sign up for an open house!
Our students and professors welcome you in the school to answer all your questions.
Our added value
Quality speakers
Our professional trainers, all experienced and passionate, are regularly coached and trained in the latest teaching methods. They ensure that every course is an enriching and relevant experience for our students.
immersive learning
Our students develop their knowledge and skills by working on real-life projects proposed by our partners throughout the year. This enables them to face up to today’s professional challenges.
access to an influential network
By joining Sup de Pub, you benefit from privileged access to an active network of 13,000 graduates, an influential professional community within a large number of brands. This connection opens up numerous opportunities for partnerships and collaborations, consolidating your career path.
WHAT ARE THE CONDITIONS FOR ADMISSION TO MSC communication Globale?
Proof of a validated Bac+3 (180 ECTS) or, for parallel admission to 5th year, a Bac+4 (240 ECTS), a level 6 certification or equivalent, primarily in the fields of Communications, Advertising or Marketing, and of having passed the school’s selection tests (or equivalent in the case of foreign candidates). Executive training is subject to specific pre-requisites, and professional experience is taken into account.
What certification is awarded in MSC global communications?
This program delivers the state-approved RNCP level 7 certification “Brand Communication Manager” . RNCP CODE 37775 | DIPLOMA CODE 16X32037
Certification skills block
Block 1 – Carry out a brand diagnosis and its communication
Block 2 – Defining the brand and its communication strategy
Block 3 – Implement brand communication strategy
Block 4 – Measuring and optimizing the performance of brand communication strategy
Block 5 – Managing advertising and media strategy
THIS CERTIFICATION CAN BE OBTAINED BY CAPITALIZING ON BLOCKS OF SKILLS. See details of skills on the program sheet.
What are the tuition fees for the MSC Global Communications?
| Bordeaux/Lyon | Paris | |
| Work-study (MSc1 + MSc2) | 22 000€ | 22 500€ |
| Initial MSc1 | 10 400€ | 10 600€ |
| MSc2 sandwich course | 11 400€ | 11 600€ |
| Initial MSc2 | 10 900€ | 11 100€ |
What are the start dates and timetables for the MSC Global Communications course?
Back to school in September
Pace:
1 week of classes and 3 weeks in a company for 24 months starting in September.
You want to know more
on this program?
Sign up for an open house!
Our students and professors welcome you in the school to answer all your questions.
Professions and career opportunities
- Marketing Manager
- Communication Manager
- Marketing and Communication Manager
- Product Manager
- Marketing Manager
- Communication Officer
- Marketing Consultant
- Communication Consultant