MSc Design-Editing – Art Direction

Understanding brand culture

You analyze cultural references, customs, lifestyles and social practices to identify the style of the sender and its audiences. Guided by strategic planning and your solid personal culture, you decipher language games and representations in a given consumer context, defining design constraints and conducting creative and strategic intelligence.

Analyze and appropriate a creative brief accurately

Thanks to your marketing synthesis skills, you can analyze the customer’s strategy to identify their needs and propose relevant creative directions. Your ability to listen, reformulate and interpret enables you to be an inspiring advisor, facilitating the development of creative projects based on defined artistic axes.

Writing, recounting, evoking

At the heart of design and copywriting, you steer the production of the creative strategy and translate concepts into plain language. Your linguistic, stylistic and narrative skills are essential, as is your mastery of environments and formats. In collaboration with the creative director, you will ensure the consistency of the message, preparing you for the management of a creative team or studio.

The diploma is obtained by acquiring 120 ECTS through a series of individual or collective written or oral work placements.

Including the flagship end-of-year project: Create your own start-up. Learners form mixed project groups from different specialties to carry out this major pedagogical exercise. The aim is to acquire the entrepreneurial skills needed to create your own fictitious start-up. Those who wish to do so will have the opportunity to join the Omnes Education incubator, where they will be supported in the realization of their concept.

Book day: At the end of the year, students present their portfolio to industry professionals. The Book Day is a real springboard interview that allows creative students to stand out and get noticed in order to land their future jobs.

Competitions: These are the highlights of the training program, and provide an opportunity to put yourself into a professional situation. The students work on a real customer brief presented by the agency and/or the Brand to address an acquisition or loyalty issue. This cross-disciplinary recommendation is carried out collectively, with deliverables distributed according to each student’s skills.

An in-company professionalization period is also required during the course.

The NEMO platform for finding a work-study programme or a job

Sup de Pub makes it easy for students to find a job. The platform brings together in a single database all internship, work-study and first-job offers from the Omnes Group’s 10,000 partner companies. Accessible as soon as you register, you can post your CV or apply directly to a vacancy!

Personalized support for your career path

We’re with you every step of the way: job offers, CV and cover letter workshops, coaching sessions, interview simulations, company targeting. Bonus tips for refining and strengthening your personal branding

Regular events on our campuses

Frequent meetings with our partner companies at Job Dating and recruitment forums. It’s an opportunity for you to land an internship or work-study placement, and to expand your professional network!