MSc Communication and Media Strategy – Media Sales Houses

Diagnose a brand and its communications

The aim is to equip you with the skills you need to think strategically about brand communications, by familiarizing you with concepts such as market analysis, trend research, target and media knowledge.

Defining an omnichannel communications strategy

Master the design and implementation of an integrated communications plan, using different channels and platforms consistently and effectively. You’ll develop an in-depth understanding of the different media available (digital, social, traditional) and their relevance to a brand’s target audiences.

Implement, monitor and optimize digital communication tools

Collaborating with the various parties involved, at advertiser, agency and network level, is also part of the skills inherent in this program, as is the analysis of audience data and the continuous improvement of broadcast schedules.

The diploma is obtained by acquiring 120 ECTS through a series of individual or collective written or oral work placements.

Including the flagship end-of-year project: Create your own start-up. Learners form mixed project groups from different specialties to carry out this major pedagogical exercise. The aim is to acquire the entrepreneurial skills needed to create your own fictitious start-up. Those who wish to do so will have the opportunity to join the Omnes Education incubator, where they will be supported in the realization of their concept.

Competitions: These are the highlights of the training program, and provide an opportunity to put yourself into a professional situation. The students work on a real customer brief presented by the agency and/or the Brand to address an acquisition or loyalty issue. This cross-disciplinary recommendation is carried out collectively, with deliverables distributed according to each student’s skills.

An in-company professionalization period is also required during the course.

The NEMO platform for finding a work-study programme or a job

Sup de Pub makes it easy for students to find a job. The platform brings together in a single database all internship, work-study and first-job offers from the Omnes Group’s 10,000 partner companies. Accessible as soon as you register, you can post your CV or apply directly to a vacancy!

Personalized support for your career path

We’re with you every step of the way: job offers, CV and cover letter workshops, coaching sessions, interview simulations, company targeting. Bonus tips for refining and strengthening your personal branding

Regular events on our campuses

Frequent meetings with our partner companies at Job Dating and recruitment forums. It’s an opportunity for you to land an internship or work-study placement, and to expand your professional network!