Why choose the MSC Communication and Media Strategy – Luxury?
In the world of luxury, communication is much more than a simple tool, and it’s essential to rely on experts who master its codes and requirements. Our Master’s degree prepares future professionals to master advanced communication and media skills while developing an in-depth understanding of the specific challenges of the luxury sector. This dual expertise, combining know-how and sector sensitivity, is a key to success in this constantly evolving field.
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what are the courses in MSC Communication and Media Strategy – Luxury?
ENseignements principaux
first year (bac+4)
455H – 60 ECTS
- News review
- Innovation project
- Communication strategy
- Sales policy and luxury merchandising
- Brand strategy
- Marketing fundamentals
- Digital transformation of brands –
- Digital strategy and webmarketing
- Press relations, influence and events
- Content strategy and brand content
- Media strategy
- Social networks and social ads
- Rights in the luxury sector
- Module No Code prompt engineering
- KPI and budget
- Consumer behaviour
- International luxury
- CSR fundamentals
- Luxury market by sector
- Specialization module
- History and codes of luxury
- Product and service innovation
- Luxury and mobility
- Luxury and sport
- Luxury communication project
- Convincing an audience
- Softskills team management
2nd year (Bac+5)
455H – 60 ECTS
- Loyalty strategy and relationship marketing
- Digital strategy and acquisition
- E-business in luxury
- Omnichannel UX
- Event project management
- Measuring satisfaction and performance
- New technologies
- Creativity in luxury
- Luxury project
- Professional posture
Vous apprendrez à
Diagnose a brand and its communications
The aim is to equip you with the essential skills to think strategically about luxury brand communications, by familiarizing you with concepts such as market analysis, trend research and knowledge of targets and media.
Defining an omnichannel communications strategy
Master the design and implementation of an integrated communications plan, using different channels and platforms consistently and effectively. You’ll develop an in-depth understanding of the different media available (digital, social, traditional) and their relevance to the target audiences of a luxury brand.
Managing a communication campaign from A to Z
You will focus on the operational execution of the communication plan. It involves coordinating teams, managing resources and deadlines… and also measuring performance! Strong managerial skills are required to direct efforts and ensure that communication objectives are met effectively.
Modalités d’évaluations
The diploma is obtained by acquiring 120 ECTS through a series of individual or collective written or oral work placements.
Including the flagship end-of-year project: Create your own start-up. Learners form mixed project groups from different specialties to carry out this major pedagogical exercise. The aim is to acquire the entrepreneurial skills needed to create your own fictitious start-up. Those who wish to do so will have the opportunity to join the Omnes Education incubator, where they will be supported in the realization of their concept.
Competitions: These are the highlights of the training program, and provide an opportunity to put yourself into a professional situation. The students work on a real customer brief presented by the agency and/or the Brand to address an acquisition or loyalty issue. This cross-disciplinary recommendation is carried out collectively, with deliverables distributed according to each student’s skills.
An in-company professionalization period is also required during the course.
Votre alternance à sup de pub
The NEMO platform for finding a work-study programme or a job
Sup de Pub makes it easy for students to find a job. The platform brings together in a single database all internship, work-study and first-job offers from the Omnes Group’s 10,000 partner companies. Accessible as soon as you register, you can post your CV or apply directly to a vacancy!
Personalized support for your career path
We’re with you every step of the way: job offers, CV and cover letter workshops, coaching sessions, interview simulations, company targeting. Bonus tips for refining and strengthening your personal branding
Regular events on our campuses
Frequent meetings with our partner companies at Job Dating and recruitment forums. It’s an opportunity for you to land an internship or work-study placement, and to expand your professional network!
You want to know more
on this program?
Sign up for an open house!
Our students and professors welcome you in the school to answer all your questions.
![Sup de Pub students](https://www.supdepub.com/wp-content/uploads/sites/5/2023/02/etudiants-sup-de-pub-exterieur.jpg)
Our added value
![](https://www.supdepub.com/wp-content/uploads/sites/5/2023/02/icone_notre_valeur_programme.png)
Quality speakers
The courses are all led by professionals from the communication, marketing or business sectors.
creation. The pedagogy allows the application of knowledge.
![](https://www.supdepub.com/wp-content/uploads/sites/5/2023/02/icone_notre_valeur_accompagnement_professionnel.png)
Professional accompaniment
The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.
![](https://www.supdepub.com/wp-content/uploads/sites/5/2023/02/icone_notre_valeur_adobe_offerte.png)
Immersion
The program focuses on immersive situations and innovative formats that punctuate the year (conferences, visits, bootcamp, hackathon).
WHAT ARE THE ADMISSION REQUIREMENTS for the MSC Communication and Media Strategy – Luxury?
Proof of a validated Bac+3 (180 ECTS) or, for parallel admission to 5th year, a Bac+4 (240 ECTS), a level 6 certification or equivalent, primarily in the fields of Communications, Advertising or Marketing, and of having passed the school’s selection tests (or equivalent in the case of foreign candidates). Executive training is subject to specific pre-requisites, and professional experience is taken into account.
What certification does MSC Communication and Media Strategy – Luxury offer?
This program delivers the state-approved RNCP level 7 certification “Brand Communication Manager” . RNCP CODE 37775 | DIPLOMA CODE 16X32037
Certification skills block
Block 1 – Carry out a brand diagnosis and its communication
Block 2 – Defining the brand and its communication strategy
Block 3 – Implement brand communication strategy
Block 4 – Measuring and optimizing the performance of brand communication strategy
Block 5 – Managing advertising and media strategy
THIS CERTIFICATION CAN BE OBTAINED BY CAPITALIZING ON BLOCKS OF SKILLS. See details of skills on the program sheet.
What are the tuition fees for the MSC Communication and Media Strategy – Luxury?
Paris | |
Work-study (MSc1 + MSc2) | 22 500€ |
Initial MSc1 | 10 600€ |
MSc2 sandwich course | 11 600€ |
Initial MSc2 | 11 100€ |
What are the start dates and timetables for the MSC Communication and Media Strategy – Luxury?
Back to school in September
Pace:
1 week of classes and 3 weeks in a company for 24 months starting in September
You want to know more
on this program?
Sign up for an open house!
Our students and professors welcome you in the school to answer all your questions.
![Sup de Pub students](https://www.supdepub.com/wp-content/uploads/sites/5/2023/02/etudiants-sup-de-pub-interieur.jpg)
![](https://www.supdepub.com/wp-content/uploads/sites/5/2023/02/visuel_bloc_poursuite_etudes.png)
Professions and career opportunities
- Account manager
- Advertising Manager
- Media Consultant
- Social media/Ads manager
- Traffic manager
- RTB specialist
- Customer Manager
- Media buying