Bachelor Exchange : Brand Strategy – 3rd year

• History of advertising, trends and consumer behavior
• Storytelling
• Brand strategy and positioning
• Content strategy and brand content
• Digital strategy and web marketing
• Soft-skills, innovation and foresight
• Social media production

Develop skills that are recognized and sought after in the communications market

Acquire a detailed knowledge of the brand and its environment thanks to marketing studies, to then deploy the brand, from positioning to media strategy, including targets and objectives, and thus set out to conquer new markets. Whether it’s a product launch strategy, a more global search for brand awareness, or a modernization of image, this program will make you a brand specialist. Companies are looking for expert, agile and creative profiles, capable of proposing ideas as well as anticipating market expectations and needs in order to guide brands.

Contribute to the multi-media communication strategy

You will approach communication and strategy in all their dimensions, thanks to the different pedagogical exercises (projects, competitions, application exercises). You can then stage them in different sectors: for companies, for brands in BtoB or BtoC, in the public domain or even for associations, in connection with art, fashion or culture, etc.
You will learn how to study the market, the targets and the appropriate communication channels in order to set up an efficient brand campaign.

Designing a multimedia communication plan

Through this Bachelor’s degree in brand strategy, you will practice building and scripting a strategic recommendation, proposing concepts and managing a project organization, in line with the company’s communication strategy. You will also learn how to successfully generate content and apply your communication strategy to the entire media and non-media ecosystem: press, influence, social media …. And measure the results.

To manage multimedia communication actions

You will learn the skills and techniques necessary for brand performance, orchestrating the best possible media mix. You will also be able to evaluate the relevance of each media through the effectiveness measures. You will then be able to deploy your strategic, organizational, budgetary and creative proposals within a framework defined by the clients.

The diploma is awarded by obtaining 60 ECTS through different evaluation methods (case study, simulation, questionnaire ….). Time in the workplace is also required.

Competitions

During the year, several competitions are organized: students work together, in micro-agencies, on a concrete case study presented by a major advertiser or agency. They have two weeks to respond to a specific strategic, marketing or creative issue

Projects and implementations

During your work experience, you will have the opportunity to deploy and manage various projects that you will structure with the support of the school, in order to develop your professionalization and build your portfolio.