Bachelor Digital Marketing – 3rd year

Contribute to the multimedia communications strategy

You’ll explore webmarketing and brand communication strategy to understand the structure of digital channels. You’ll learn how to define positioning, precise targeting and strategic recommendations, as well as how to design operational levers such as emailings, advertising campaigns on social networks, or the creation of editorial or audiovisual content.

Designing a multimedia communications plan

Based on a strategic recommendation, you will deploy the multi-media communication plan by exploring various digital channels such as natural and paid search, social ads, digital display, etc. You’ll learn how to orchestrate these media within your budget and constraints.

Manage multimedia communication initiatives

Thanks to your digital expertise, you’ll be able to manage a variety of projects in different business sectors. You’ll learn to manage projects with a variety of contacts, planning and budgeting in line with the strategic framework of the multimedia communications plan.

The diploma is awarded by obtaining 60 ECTS through different evaluation methods (case study, simulation, questionnaire ….). Time in the workplace is also required.

Competitions

During the year, several competitions are organized: students work together, in micro-agencies, on a concrete case study presented by a major advertiser or agency. They have two weeks to respond to a specific strategic, marketing or creative issue.

Project and application in the company

During your work experience, you will have the opportunity to deploy and manage various projects that you will structure with the support of the school, in order to develop your professionalization and build your portfolio.

Oral of professionalization

At the end of the year, an oral presentation in front of a jury of professionals will allow you to showcase your professional experience and your learning, while discussing your career plans.

The NEMO platform for finding a work-study programme or a job

Sup de Pub makes it easy for students to find a job. The platform brings together in a single database all internship, work-study and first-job offers from the Omnes Group’s 10,000 partner companies. Accessible as soon as you register, you can post your CV or apply directly to a vacancy!

Personalized support for your career path

We’re with you every step of the way: job offers, CV and cover letter workshops, coaching sessions, interview simulations, company targeting. Bonus tips for refining and strengthening your personal branding

Regular events on our campuses

Frequent meetings with our partner companies at Job Dating and recruitment forums. It’s an opportunity for you to land an internship or work-study placement, and to expand your professional network!