why choose the bachelor’s degree in brand strategy?
This professional third year of the Bachelor’s program focuses on the acquisition of specific skills in brand strategy, i.e. all the strategic thinking linked to a brand for the implementation of communication campaigns: positioning, value proposition, market segmentation, etc. This Bachelor’s degree in brand strategy will also give you a complete vision of the brand through various projects, role-playing, practical exercises and in-company experience (4-month alternating internship or 12-month work-study program).
Accessible to people with disabilities. Read more about it.
What are the courses in the Bachelor’s degree in Brand Strategy?
enseignement principaux
- Benchmark
- Brand strategy
- Communication strategy
- Corporate and CSR communications
- Digital strategy and webmarketing
- Brand content and content strategy
- UX/CX research
- Media planning
- Strategic marketing
- Press relations, events and influence strategy
- Studio créa
- Design and copywriting
- Communication law
- KPIs and performance
- Project management
- Humanities of the planner
- Society, foresight and CSR
- English communication
- Speaking
- Professional posture
- Negotiation techniques
vous apprendrez à
Acquire in-depth knowledge of the brand and its environment
Through marketing research. You’ll then deploy the brand, working out its positioning, targets, objectives and media strategy, to conquer new markets or set up an efficient brand campaign.
Designing a multimedia communications plan
This program will enable you to create strategic recommendations, propose concepts and manage projects in line with the company’s communications strategy. You’ll also learn how to generate content and deploy your communication strategy across different media and channels, while evaluating its results.
Manage multimedia communication initiatives
You will learn the skills and techniques necessary for brand performance, orchestrating the best possible media mix. You will also be able to evaluate the relevance of each media through the effectiveness measures. You will then be able to deploy your strategic, organizational, budgetary and creative proposals within a framework defined by the clients.
modalités d’évaluation
The diploma is awarded by obtaining 60 ECTS through different evaluation methods (case study, simulation, questionnaire ….). Time in the workplace is also required.
Competitions
During the year, several competitions are organized: students work together, in micro-agencies, on a concrete case study presented by a major advertiser or agency. They have two weeks to respond to a specific strategic, marketing or creative issue.
Project and application in the company
During your work experience, you will have the opportunity to deploy and manage various projects that you will structure with the support of the school, in order to develop your professionalization and build your portfolio.
Oral of professionalization
At the end of the year, an oral presentation in front of a jury of professionals will allow you to showcase your professional experience and your learning, while discussing your career plans.
Votre alternance à sup de pub
The NEMO platform for finding a work-study programme or a job
Sup de Pub makes it easy for students to find a job. The platform brings together in a single database all internship, work-study and first-job offers from the Omnes Group’s 10,000 partner companies. Accessible as soon as you register, you can post your CV or apply directly to a vacancy!
Personalized support for your career path
We’re with you every step of the way: job offers, CV and cover letter workshops, coaching sessions, mock interviews, company targeting. Bonus tips for refining and strengthening your personal branding
Regular events on our campuses
Frequent meetings with our partner companies at Job Dating and recruitment forums. It’s an opportunity for you to land an internship or work-study placement, and to expand your professional network!
You want to know more
on this program?
Sign up for an open house!
Our students and professors welcome you in the school to answer all your questions.
Our added value
access to an influential network
When you join Sup de Pub, you benefit from privileged access to an active network of 13,000 graduates, a
influential professional community within a large number of brands.
This connection opens up multiple
opportunities for partnerships and collaborations, consolidating your career path.
unique know-how
Our SHIFT(s) programs enable students to deepen their knowledge of a wide range of subjects
environmental, societal and cultural aspects, while obtaining additional certifications.
Through activities such as online conferences, masterclasses, learning resources, practical exercises and group work, we encourage critical thinking and collaboration.
These programs will equip you with knowledge and skills that will make all the difference.
interactive, personalized learning
On our Omnes online platform, we offer a unique, personalized learning experience.
and enriched by digital advances. Inspired by TV series and video games, our engaging formats
are designed to arouse the curiosity and commitment of students. The aim is to help you learn
in a different, fun and interactive way.
What are the admission requirements for the Bachelor’s degree in Brand Strategy?
To justify a validated Bac+2 (120 ECTS) or a level 5 title or equivalent in the field of communication and to satisfy the admission tests.
What certification is awarded in the Bachelor’s degree in Brand Strategy?
Bachelor Sup de Pub leading to the state-recognized RNCP level 6 title “Chargé de Communication Plurimedia” awarded in partnership with Formatives under the Sup de Pub agreement (NSF codes 320n and 320p, registered with the RNCP on 24/04/2020, awarded by FORMATIVES).
Certification skills block
Block 1 – Contribute to a multimedia communications strategy
Block 2 – Designing a multimedia communication plan
Block 3 – Managing multimedia communication initiatives
THIS CERTIFICATION CAN BE ACCESSED BY CAPITALIZING ON BLOCKS OF SKILLS. See details of skills on the program sheet.
What are the tuition fees
in Bachelor Strategy & Digital?
| Alternating between the two | In initial | |
| Paris | 9 440€ | 9 000€ |
What is the timetable for the Bachelor’s degree in Brand Strategy?
1 week at school and 2 weeks on the job for 12 months starting in September.
More details on work-study programs: here
what jobs does a bachelor’s degree in digital marketing target?
- Communication Officer
- Internal communications manager
- External communications manager
- Editorial Project Manager
- Community manager
- Social media manager
- Corporate Communications Manager
- Press relations officer
- Public Relations Officer
You want to know more
on this program?
Sign up for an open house!
Our students and professors welcome you in the school to answer all your questions.
