MSc (Bac+4/5) Creative Strategy & Strategic Planning

Adopt the consumer’s point of view

You will learn to develop a better understanding of the target audience and track insights. Through tools and methodologies borrowed from the humanities, you will delve into the study of trends, behaviors, and consumer needs. To communicate effectively, it’s best to seek affinity!

Develop a strategic vision

After studying comes recommendation… You will learn to craft strategic visions — and to defend them, both in writing and orally, to decision-making teams. Your favorite subject: the brand from every angle, from its DNA to its storytelling, from its current commitments to its future innovation potential.

Manage a communication plan from A to Z

You will learn the design and implementation of an integrated communication plan. Defining creative concepts, coordinating teams and resources, measuring performance, etc.: you will need to master the entire value chain of a campaign to effectively manage projects.

The diploma is obtained through the acquisition of 120 ECTS credits through various individual or collective professional situations, written or oral.

Including the flagship end-of-year project: Creating a startup. Learners form mixed project groups from different specialties to successfully complete this major pedagogical exercise. The goal is to acquire the entrepreneurial knowledge necessary to create their own fictitious startup. Those who wish to do so will have the opportunity to join Omnes Education’s incubator to be supported in deploying their concept in reality.

Competitions: These are professional situations and highlights of the program. Students work on a real client brief presented by the agency and/or the brand to address an acquisition or retention issue. This cross-cutting recommendation is made collectively with a distribution of deliverables based on each student’s skills. A period of professionalization in a company is also required during the program.

The NEMO platform to find an apprenticeship or a job

Sup de Pub facilitates the search process for its students. The platform gathers in a single database all internship, apprenticeship, and entry-level job offers from the 10,000 partner companies of the Omnes Group. Accessible upon registration, you can upload your CV or apply directly to a job posting !

Personalized follow-up in your professional journey

We accompany you at every step: job offers, CV and cover letter workshops, coaching sessions, interview simulations, company targeting. As a bonus, advice to refine and strengthen your «Personal Branding».

Regular events on our campuses

Frequent meetings with our partner companies during Job Dating and recruitment forums. It’s an opportunity for you to secure an internship or apprenticeship, as well as to expand your professional network !