Bac+4/5 Digital Marketing & Strategy (English Track)

> Measure the reputation of a brand on social networks and analyze its digital environment.

Knowing how to establish a precise diagnosis of the presence of brands on networks using professional tools, organizing an active watch, detecting new trends – in order to define and steer the company’s digital marketing strategy – are part of the skills program of this course.

> Design a Social Media communication strategy with an objective of notoriety, loyalty or recommendation.

Students learn to imagine, plan and budget a multi-network communication system as part of the definition and implementation of a digital communication strategy. As true project managers, they brief and collaborate with other departments such as IT, web design and customer service.

> Deploy a global multi-network Social Media campaign.

Students will learn the tools and methods for launching and monitoring social media campaigns via the management and coordination of digital marketing tools, as well as the animation of communities: influencers, sponsored and organic campaigns. They also practice amplifying the virality and performance of campaigns through CRM, growth hacking orembush marketing operations.

> Analyze campaign data for optimization.

The program also includes expertise modules centered around web analytics and data-driven marketing targeting strategies.

> Manage a project and a multidisciplinary team.

Collaboration, decision making and even management are professional skills that students experiment with on a daily basis during practical work, workshops and simulations, in order to be able to manage any agencies that work in digital and communication, as well as helping to manage a team.

The validation of the year is done by obtaining 120 ECTS by different evaluation methods (case study, simulation, questionnaire ….). Time in the workplace is also required.

Competitions :

It is a professional situation. For two weeks, our students work on a real client brief presented by the agency and/or advertiser to respond to a strategic, marketing or creative issue. This transversal work is carried out collectively with a distribution of expectations according to skills, in the form of an agency proposal.

Big talk:

At the end of the year, the students present their arguments to a jury of professionals on a topic of monitoring and trends in the fields of communication and marketing and defend their point of view.

The professional project: Create your own start-up

The students form mixed project groups between the different specialties in order to carry out this common thread. You will have one year to acquire the entrepreneurial knowledge necessary to create your own fictitious start-up. Those who wish to do so, will have the possibility to join the Omnes Education incubator to be accompanied in order to really deploy their concept.