MSc
Master of Science in Strategic Planning and Creative Strategy
Uncover the best insights and determine a relevant brand positioning
1st year postgraduate, 3rd year undergraduate
Work-study
September
Lyon, Paris
RNCP qualification
Level 7 RNCP qualification “Brand Communication Manager
95%
Net employment rate 6 months after graduation
Top 3
Figaro Étudiant school rankings
+10 000
companies that recruit our students
This course is accessible to people with disabilities.
Reasons to do a Master of
Science in Strategic Planning
and Creative Strategy
Learn to understand your audience, analyse trends and define a brand positioning that meets your target audience’s expectations with the MSc Strategic Planning and Creative Strategy.
What are the training objectives?
The aim of this course is to train strategic planning experts capable of defining and managing brand strategy to enhance the competitiveness of companies. Through in-depth strategic thinking and the analysis of solid qualitative and quantitative data (field research, market studies, etc.), you will learn to identify trends and anticipate developments in order to design relevant brand positioning and communication concepts.
What are the key skills developed during this training?
- Diagnose the brand and its communications
- Defining the brand and its communication strategy
- Implement the brand’s communication strategy
- Measuring and optimising the performance of the brand’s communication strategy
- Managing strategic planning in agencies
Which campuses offer this course?
the courses
What are the courses for the MSc Strategic Planning and Creative Strategy?
During your MSc Strategic Planning and Creative Strategy course, you will cover the following topics:
- Brand identity
- Design thinking
- Ecosystem and communication levers
- Behavioural studies
- Data and strategic insight
- Mission brand
- Trends and outlook
- Conventions and disruptions
- Advisory and Customer Relations Department
The diploma is obtained by acquiring 120 ECTS through a series of individual or collective written or oral work placements.
Create your start-up
Including the flagship end-of-year project: Create your own start-up. Learners form mixed project groups from different specialties to carry out this major pedagogical exercise. The aim is to acquire the entrepreneurial skills needed to create their own fictitious start-up. Those who wish to do so will have the opportunity to join the Omnes Education incubator, where they will be supported in the real deployment of their concept.
Competitions
These are the highlights of the training program, and provide an opportunity for students to put themselves into professional situations. Students work on a real customer brief presented by the agency and/or the Brand, to respond to an acquisition or loyalty issue. This cross-disciplinary recommendation is carried out collectively, with deliverables distributed according to the skills of each student.
An in-company professionalization period is also required during the course.
Learning on the job
Professional experience
The MSc Strategic Planning and Creative Strategy perfectly combines theory and practice. By choosing to follow this sandwich course, you will be able to apply your knowledge to real-life situations and gain significant professional experience.
How does the work-study work?
In the MSc, the work-study pattern is one week in the classroom and three weeks in the company.
Which work-study contracts are available?
2 types of contract: apprenticeship contract or professionalisation contract. Each contract is aimed at a specific target group and has its own characteristics
Will the school help me find a work-study contract?
Yes, we support you with coaching workshops and by sharing job offers from our 10,000 partner companies.
Companies that recruit our students
What career opportunities are there after this course?
Graduates of the MSc Strategic Planning and Creative Strategy can look forward to exciting and varied careers in communications agencies, consultancies, media agencies, research consultancies or with advertisers.
The professions
Communication and branding consultant
Strategic planner
Brand manager
Research Manager
Customer Account Manager
Communications and marketing manager
international
Can I study abroad?
Yes, it is possible to study abroad during your course, as the MSc Strategic Planning and Creative Strategy is one of Sup de Pub’s Abroad programs. How does this work? Go abroad for 4 to 5 months, then come back to France in January and start a 20-month work-study program. Abroad is the perfect way to discover new horizons and explore what’s possible.
admission process
How do I apply for this course?
A quick and easy online admissions process
Completion of 180 ECTS (level 6, Bachelor’s degree or equivalent)
In communications, marketing or advertising
Successful results
1 written and 1 oral exam
Completion of 240 ECTS (Bac+4 or equivalent)
In the field of visual creation, graphic design, audiovisual creation or animation
Successful results
For entry to the 1-year course, experience in a company in the marketing or communications sector is a prerequisite for entry.
Online application form
Results within 5 days
Invitation to the admission exams
Online registration
Exams and interview with the jury
Certification
Which certification is issued
by the MSC Strategic Planning and Creative Strategy?
This program delivers state-approved RNCP level 7 certification in “Manager de la communication de marques”. RNCP CODE 37775 | DIPLOMA CODE 16X32037
Certification skills block
Bloc 1 – Diagnose the brand and its communications
Bloc 2 – Define the brand and its communication strategy
Bloc 3 – Implement the brand communication strategy
Bloc 4 – Measure and optimize brand communication strategy performance
Bloc 5 – Manage advertising and media strategy
THIS CERTIFICATION CAN BE OBTAINED BY CAPITALIZING ON BLOCKS OF SKILLS.
Fees and grants
What are the financing conditions?
Find out here about admission fees by campus and by year of study, as well as the solutions and grants available to help finance your studies.
| MSc 1 full-time | MSc 2 full-time | MSc 1+2 work-study | MSc 2 work-study | |
|---|---|---|---|---|
| Paris | €10,850 | €11,350 | €23,000 | €11,850 |
| Lyon | €10,650 | €10,900 | €22,500 | €11,400 |
- Student loan can be negotiated with one of our partner banks
- Payment schedules
- Discount for siblings enrolled in one of the group’s schools
- 100% tuition reimbursement for work-study students
go further
events
Meet us at our Open Days and ask our teams or our students any questions you may have.
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Big ambitions raise big questions
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