MSc
Master of Science in Event Strategy and Production
Design, create and manage unique events for brands
1st year postgraduate, 3rd year undergraduate
Full-time, Work-study
February, September
Bordeaux, Lyon, Paris, Rennes, Toulouse
RNCP qualification
Level 7 RNCP qualification “Brand Communication Manager
95%
Net employment rate 6 months after graduation
Top 3
Figaro Étudiant school rankings
+10 000
companies that recruit our students
This course is accessible to people with disabilities.
Reasons to do a Master of
Science in Event Strategy
and Production
Are you brimming over with engaging ideas, enjoy taking on challenges as part of a team and want to take part in unique event experiences? Then the MSc in Event Strategy and Production is for you!
What are the training objectives?
To train expert event managers capable of designing, planning and executing event strategies adapted to different contexts and audiences. They will be able to bring a brand’s identity to life by creating unique, immersive and memorable experiences.
What are the key skills developed during this training?
- Analysing the organisation’s socio-economic environment
- Developing an integrated marketing communications strategy
- Managing an integrated marketing communications project
- Managing a marketing communication department
- Managing sustainable events
Which campuses offer this course?
the courses
What are the courses for the MSc Event Strategy and Production?
The MSc Event Strategy and Production will enable you to explore the many facets of the events sector through the following themes:
- Event communication and marketing
- Events strategy
- Event culture
- Digitalising events
- Public relations and e-public relations
- Territorial marketing
- Brand content
- Corporate communication
- Influence strategy
The diploma is obtained by acquiring 120 ECTS through a series of individual or collective written or oral work placements.
Create your start-up
Including the flagship end-of-year project: Create your own start-up. Learners form mixed project groups from different specialties to carry out this major pedagogical exercise. The aim is to acquire the entrepreneurial skills needed to create their own fictitious start-up. Those who wish to do so will have the opportunity to join the Omnes Education incubator, where they will be supported in the real deployment of their concept.
Competitions
These are the highlights of the training program, and provide an opportunity for students to put themselves into professional situations. Students work on a real customer brief presented by the agency and/or the Brand, to respond to an acquisition or loyalty issue. This cross-disciplinary recommendation is carried out collectively, with deliverables distributed according to the skills of each student.
An in-company professionalization period is also required during the course.
Learning on the job
Professional experience
Develop your employability and prepare for a fulfilling career during your MSc Event Strategy and Production. Work-linked training will enable you to acquire the skills you need to stand out from the crowd and enter the job market with confidence.
How does the work-study work?
In the MSc, the work-study pattern is one week in the classroom and three weeks in the company.
What work-study contracts are available?
2 types of contract: apprenticeship contract or professionalisation contract. Each contract is aimed at a specific target group and has its own characteristics
Will the school help me find a work-study contract?
Yes, we support you with coaching workshops and by sharing job offers from our 10,000 partner companies.
Companies that recruit our students
What career opportunities are there after this course?
This course prepares you effectively for careers in events agencies, communications agencies or with advertisers. However, your future will be what you make it! You could also consider positions in a variety of institutions or cultural venues.
The professions
Events project manager
Events coordinator
Events manager
Head of events communication
Event producer
international
Can I study abroad?
The MSc Event Strategy and Production is one of the Abroad programs offered by Sup de Pub. With Abroad, you have the opportunity to study abroad for 4 to 5 months at the beginning of your 4th year. You then start your work-study placement in January when you return to France. In this way, you can combine international exposure and professional experience in the same course!
admission process
How do I apply for this course?
A quick and easy online admissions process
Completion of 180 ECTS (level 6, Bachelor’s degree or equivalent)
In communications, marketing or advertising
Successful results
1 written and 1 oral exam
Completion of 240 ECTS (Bac+4 or equivalent)
In the field of visual creation, graphic design, audiovisual creation or animation
Successful results
For entry to the 1-year course, experience in a company in the marketing or communications sector is a prerequisite for entry.
Online application form
Results within 5 days
Invitation to the admission exams
Online registration
Exams and interview with the jury
Certification
Which certification is issued
by the MSC Event Strategy and Production?
This program delivers state-approved RNCP level 7 certification in “Manager de la communication de marques”. RNCP CODE 37775 | DIPLOMA CODE 16X32037
Certification skills block
Bloc 1 – Diagnose the brand and its communications
Bloc 2 – Define the brand and its communication strategy
Bloc 3 – Implement the brand communication strategy
Bloc 4 – Measure and optimize brand communication strategy performance
Bloc 5 – Manage advertising and media strategy
THIS CERTIFICATION CAN BE OBTAINED BY CAPITALIZING ON BLOCKS OF SKILLS.
Fees and grants
What are the financing conditions?
Find out here about admission fees by campus and by year of study, as well as the solutions and grants available to help finance your studies.
| MSc 1 full-time | MSc 2 full-time | MSc 1+2 work-study | MSc 2 work-study | |
|---|---|---|---|---|
| Paris | €10,850 | €11,350 | €23,000 | €11,850 |
| Lyon | €10,650 | €10,900 | €22,500 | €11,400 |
| Bordeaux | €10,650 | €10,900 | €22,500 | €11,400 |
| Rennes | €10,650 | €10,900 | €22,500 | €11,400 |
| Toulouse | €10,650 | €10,900 | €22,500 | €11,400 |
- Student loan can be negotiated with one of our partner banks
- Payment schedules
- Discount for siblings enrolled in one of the group’s schools
- 100% tuition reimbursement for work-study students
go further
events
Meet us at our Open Days and ask our teams or our students any questions you may have.
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Big ambitions raise big questions
Our campus teams are ready to answer all your questions at a personal meeting.