MSc
Master of Science in Communication and Media Strategy
Learn how to define and implement an effective media strategy
1st year postgraduate, 3rd year undergraduate
Work-study
February, September
Bordeaux, Lyon, Paris
RNCP qualification
Level 7 RNCP qualification “Brand Communication Manager
95%
Net employment rate 6 months after graduation
3rd place
Figaro Étudiant school rankings
+10 000
companies that recruit our students
This course is accessible to people with disabilities.
Reasons to do a Master of
Science in Communication
and Media Strategy
The MSc Communication and Media Strategy provides you with the knowledge and skills you need to develop a relevant brand strategy.
What are the training objectives?
The aim of this vocational course is to train communication and media managers capable of designing, organising and controlling the image of a company, product or event in its specific context. By the end of the course, you will have mastered the strategies and tools for optimising campaigns across all channels, while leading projects and teams to effectively manage the online reputation of brands and companies.
What are the key skills developed during this training?
- Diagnose the brand and its communications
- Defining the brand and its communication strategy
- Implement the brand’s communication strategy
- Measuring and optimising the performance of the brand’s communication strategy
- Steering advertising and media strategy
Which campuses offer this course?
the courses
What are the courses on the MSc Communication and Media Strategy?
During your MSc Communication and Media Strategy course, you will cover a range of subjects, including :
- Communication strategy
- Brand strategies
- Media strategy
- Consumer behaviour
- Content strategy and brand content
- Digital strategy and webmarketing
- Monitoring and trends
- Employer brands
- Purpose and commitment
- Influence strategy
The diploma is obtained by acquiring 120 ECTS through a series of individual or collective written or oral work placements.
Create your start-up
Including the flagship end-of-year project: Create your own start-up. Learners form mixed project groups from different specialties to carry out this major pedagogical exercise. The aim is to acquire the entrepreneurial skills needed to create their own fictitious start-up. Those who wish to do so will have the opportunity to join the Omnes Education incubator, where they will be supported in the real deployment of their concept.
Competitions
These are the highlights of the training program, and provide an opportunity for students to put themselves into professional situations. Students work on a real customer brief presented by the agency and/or the Brand, to respond to an acquisition or loyalty issue. This cross-disciplinary recommendation is carried out collectively, with deliverables distributed according to the skills of each student.
An in-company professionalization period is also required during the course.
Learning on the job
Professional experience
During the MSc in Communication and Media Strategy, students develop advanced skills in brand strategy. As a result, they are perfectly attuned to the needs of companies in the sector.
How does the work-study work?
In the MSc, the work-study pattern is one week in the classroom and three weeks in the company.
What work-study contracts are available?
2 types of contract: apprenticeship contract or professionalisation contract. Each contract is aimed at a specific target group and has its own characteristics
Will the school help me find a work-study contract?
Yes, we support you with coaching workshops and by sharing job offers from our 10,000 partner companies.
Companies that recruit our students
What career opportunities are there after this course?
Once you have completed your training, you can look forward to a variety of positions in communications with advertisers, communications agencies, media agencies or institutions.
The professions
Head of communications
Marketing and communications manager
Product Manager
Communication consultant
international
Can I study abroad?
Yes, it is possible to study abroad during your course, as the MSc Communication and Media Strategy is one of Sup de Pub’s Abroad programs. How does this work? You go abroad for 4 to 5 months, then come back to France in January and start a 20-month sandwich course. Abroad is the perfect way to discover new horizons and explore what’s possible.
admission process
How do I apply for this course?
A quick and easy online admissions process
Completion of 180 ECTS (level 6, Bachelor’s degree or equivalent)
In communications, marketing or advertising
Successful results
1 written and 1 oral exam
Completion of 240 ECTS (Bac+4 or equivalent)
In the field of visual creation, graphic design, audiovisual creation or animation
Successful results
For entry to the 1-year course, experience in a company in the marketing or communications sector is a prerequisite for entry.
Online application form
Results within 5 days
Invitation to the admission exams
Online registration
Exams and interview with the jury
Certification
Which certification is issued
by the MSC Communication and Media Strategy?
This program delivers state-approved RNCP level 7 certification in “Manager de la communication de marques”. RNCP CODE 37775 | DIPLOMA CODE 16X32037
Certification skills block
Bloc 1 – Diagnose the brand and its communications
Bloc 2 – Define the brand and its communication strategy
Bloc 3 – Implement the brand communication strategy
Bloc 4 – Measure and optimize brand communication strategy performance
Bloc 5 – Manage advertising and media strategy
THIS CERTIFICATION CAN BE OBTAINED BY CAPITALIZING ON BLOCKS OF SKILLS.
Fees and grants
What are the financing conditions?
Find out here about admission fees by campus and by year of study, as well as the solutions and grants available to help finance your studies.
| MSc 1 full-time | MSc 2 full-time | MSc 1+2 work-study | MSc 2 work-study | |
|---|---|---|---|---|
| Paris | €10,850 | €11,350 | €23,000 | €11,850 |
| Lyon | €10,650 | €10,900 | €22,500 | €11,400 |
| Bordeaux | €10,650 | €10,900 | €22,500 | €11,400 |
- Student loan can be negotiated with one of our partner banks
- Payment schedules
- Discount for siblings enrolled in one of the group’s schools
- 100% tuition reimbursement for work-study students
go further
events
Meet us at our Open Days and ask our teams or our students any questions you may have.
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Big ambitions raise big questions
Our campus teams are ready to answer all your questions at a personal meeting.