MSc
Master of Science in Creative Content and AI
Pushing back the boundaries of creation
1st year postgraduate, 3rd year undergraduate
Full-time, Work-study
September
Paris
RNCP qualification
Level 7 RNCP “Artistic Director” qualification
95%
Net employment rate 6 months after graduation
Top 3
Figaro Étudiant school rankings
+10 000
companies that recruit our students
This course is accessible to people with disabilities.
Reasons to do a Master of
Science in Creative Content and AI
AI is increasingly finding its way into companies’ creative projects. It is therefore becoming essential to have a perfect understanding of the tools and technologies used to create relevant content. Sup de Pub’s MSc Creative Content and AI meets this need.
What are the training objectives?
Training students to create innovative content using AI technologies. They will develop skills in creative and strategic intelligence, as well as in developing and implementing creative projects. The program includes an in-depth understanding of the impact of AI on digital marketing and its many applications.
What are the key skills developed during this training?
- Build and analyse a strategic and technical watch approach in the creative field tailored to the customer’s needs
- Devising the creative strategy and budget for a creative project
- Conceptual and visual design
- Steering the operational implementation of creative projects
- Managing a creative content and AI project
Which campuses offer this course?
the courses
What are the courses for the MSc Creative Content and AI?
Sup de Pub’s MSc Creative Content and AI offers the following courses and themes:
- Creative strategy
- Communication strategy
- Visual identity and creative project
- SEO/SEA/SMO
- Narrative techniques in film and fiction
- Creative techniques and creative writing
- Inbound marketing
- Content strategy and production
- Storytelling and graphic design
The diploma is obtained by acquiring 120 ECTS through a series of individual or collective written or oral work placements.
Create your start-up
Including the flagship end-of-year project: Create your own start-up. Learners form mixed project groups from different specialties to carry out this major pedagogical exercise. The aim is to acquire the entrepreneurial skills needed to create their own fictitious start-up. Those who wish to do so will have the opportunity to join the Omnes Education incubator, where they will be supported in the real deployment of their concept.
Competitions
These are the highlights of the training program, and provide an opportunity for students to put themselves into professional situations. Students work on a real customer brief presented by the agency and/or the Brand, to respond to an acquisition or loyalty issue. This cross-disciplinary recommendation is carried out collectively, with deliverables distributed according to the skills of each student.
An in-company professionalization period is also required during the course.
Learning on the job
Professional experience
The work-study program offered during the MSc Creative Content and AI enables you to gain real professional experience and put into practice the skills and knowledge acquired during your course. You’ll develop your employability and be ready to enter the job market.
How does the work-study work?
In the MSc, the work-study pattern is one week in the classroom and three weeks in the company.
What work-study contracts are available?
2 types of contract: apprenticeship contract or professionalisation contract. Each contract is aimed at a specific target group and has its own characteristics
Will the school help me find a work-study contract?
Yes, we support you with coaching workshops and by sharing job offers from our 10,000 partner companies.
Companies that recruit our students
What career opportunities are there after this course?
This innovative course prepares students for positions in communications agencies, design studios, production companies and advertisers.
The professions
Copywriter
Company journalist
Brand content consultant
Scriptwriter
Graphic designer
Brand designer
international
Can I study abroad?
The MSc Creative Content and AI does not include study periods abroad. To gain international experience during the course, you have the option of doing internships abroad (for full-time students).
admission process
How do I apply for this course?
A quick and easy online admissions process
Completion of 180 ECTS (level 6, Bachelor’s degree or equivalent)
In communications, marketing or advertising
Successful results
1 written and 1 oral exam
Completion of 240 ECTS (Bac+4 or equivalent)
In the field of visual creation, graphic design, audiovisual creation or animation
Successful results
For entry to the 1-year course, experience in a company in the marketing or communications sector is a prerequisite for entry.
Online application form
Results within 5 days
Invitation to the admission exams
Online registration
Exams and interview with the jury
Certification
Which certification is issued
by the MSc Creative Content and AI?
This program delivers state-approved RNCP level 7 certification in artistic direction. RNCP code 38589 | diploma code 16X32101.
Certification skills block
Bloc 1 – Build and analyze a strategic and technical creative intelligence approach adapted to the customer’s needs
Bloc 2 – Design the creative strategy and budget for a creative project
Bloc 3 – Design the conceptual and visual creation
Bloc 4 – Manage the operational implementation of creative projects
Bloc 5 – Manage a graphic design project
THIS CERTIFICATION CAN BE OBTAINED BY CAPITALIZING ON BLOCKS OF SKILLS.
Fees and grants
What are the financing conditions?
Find out here about admission fees by campus and by year of study, as well as the solutions and grants available to help finance your studies.
| MSc 1 full-time | MSc 2 full-time | MSc 1+2 work-study | MSc 2 work-study | |
|---|---|---|---|---|
| Paris | €10,850 | €11,350 | €23,000 | €11,850 |
- Student loan can be negotiated with one of our partner banks
- Payment schedules
- Discount for siblings enrolled in one of the group’s schools
- 100% tuition reimbursement for work-study students
go further
events
Meet us at our Open Days and ask our teams or our students any questions you may have.
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Big ambitions raise big questions
Our campus teams are ready to answer all your questions at a personal meeting.