MSc
Master of Science in Content Creation and Influence
Go behind the scenes of digital content creation
1st year postgraduate, 3rd year undergraduate
Work-study
September
Bordeaux, Lyon, Paris
RNCP qualification
Level 7 RNCP qualification “Content Manager”
95%
Net employment rate 6 months after graduation
3rd place
Figaro Étudiant school rankings
+10 000
companies that recruit our students
This course is accessible to people with disabilities.
Reasons to do a Master of
Science in Content Creation
and Influence
The Content Creation MSc is for intrepid and imaginative people, curious minds who aren’t afraid to reinvent themselves and innovate. Through a variety of formats, learn how to create engaging content and make a brand shine.
What are the training objectives?
Train professionals capable of mastering content-based communication and influence strategies in a constantly evolving digital environment. They will develop the essential skills needed to design and implement creative and effective tools to meet brand objectives.
What are the key skills developed during this training?
- Audit the brand’s content strategy
- Defining the brand’s content strategy
- Orchestrate the creation and publication of brand content
- Overseeing the performance of the content strategy
- Managing brand content – proprietary content
Which campuses offer this course?
the courses
What are the courses for the MSc Content Creation and Influence?
You need to learn how to become a content expert! The Content Creation and Influence MSc offers stimulating courses and a variety of themes reflecting the richness of brand content. In particular, you’ll learn about
- Narrative design
- Architectures and editorial charters
- Brand culture
- Responsible content
- Convert
- Visual content
- Brandzines
- Editor-in-chief
The diploma is obtained by acquiring 120 ECTS through a series of individual or collective written or oral work placements.
Create your start-up
Including the flagship end-of-year project: Create your own start-up. Learners form mixed project groups from different specialties to carry out this major pedagogical exercise. The aim is to acquire the entrepreneurial skills needed to create their own fictitious start-up. Those who wish to do so will have the opportunity to join the Omnes Education incubator, where they will be supported in the real deployment of their concept.
Competitions
These are the highlights of the training program, and provide an opportunity for students to put themselves into professional situations. Students work on a real customer brief presented by the agency and/or the Brand, to respond to an acquisition or loyalty issue. This cross-disciplinary recommendation is carried out collectively, with deliverables distributed according to the skills of each student.
An in-company professionalization period is also required during the course.
Learning on the job
Professional experience
Sup de Pub’s MSc in Content Creation and Influence places a strong emphasis on professionalizing students during their course. In the workplace, you will develop all the skills you need to enter the job market successfully.
How does the work-study work?
In the MSc, the work-study pattern is one week in the classroom and three weeks in the company.
What work-study contracts are available?
2 types of contract: apprenticeship contract or professionalisation contract. Each contract is aimed at a specific target group and has its own characteristics
Will the school help me find a work-study contract?
Yes, we support you with coaching workshops and by sharing job offers from our 10,000 partner companies.
Companies that recruit our students
What career opportunities are there after this training?
This course trains content marketing professionals for stimulating careers in agencies, advertisers and a wide range of institutions.
The professions
Responsible for content
Brand content manager
Head of influence
Editorial Communications Manager
international
Can I study abroad?
MSc The Content Creation and Influence does not include study periods abroad. To gain international experience during the course, you have the option of doing work placements abroad (for full-time students).
admission process
How do I apply for this course?
A quick and easy online admissions process
Completion of 180 ECTS (level 6, Bachelor’s degree or equivalent)
In communications, marketing or advertising
Successful results
1 written and 1 oral exam
Completion of 240 ECTS (Bac+4 or equivalent)
In the field of visual creation, graphic design, audiovisual creation or animation
Successful results
For entry to the 1-year course, experience in a company in the marketing or communications sector is a prerequisite for entry.
Online application form
Results within 5 days
Invitation to the admission exams
Online registration
Exams and interview with the jury
Certification
Which certification is issued
by the msc Content Creation and Influence?
This program delivers the state-approved RNCP “Content Manager” level 7 certification. RNCP CODE 37776 | DIPLOMA CODE 16X32038
Certification skills block
Bloc 1 – Audit brand content strategy
Bloc 2 – Define brand content strategy
Bloc 3 – Orchestrate the creation and publication of branded content
Bloc 4 – Oversee content strategy performance
Bloc 5 – Manage brand public relations – Influential content
THIS CERTIFICATION CAN BE OBTAINED BY CAPITALIZING ON BLOCKS OF SKILLS.
Fees and grants
What are the financing conditions?
Find out here about admission fees by campus and by year of study, as well as the solutions and grants available to help finance your studies.
| MSc 1 full-time | MSc 2 full-time | MSc 1+2 work-study | MSc 2 work-study | |
|---|---|---|---|---|
| Paris | €10,850 | €11,350 | €23,000 | €11,850 |
| Lyon | €10,650 | €10,900 | €22,500 | €11,400 |
| Bordeaux | €10,650 | €10,900 | €22,500 | €11,400 |
- Student loan can be negotiated with one of our partner banks
- Payment schedules
- Discount for siblings enrolled in one of the group’s schools
- 100% tuition reimbursement for work-study students
go further
events
Meet us at our Open Days and ask our teams or our students any questions you may have.
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Big ambitions raise big questions
Our campus teams are ready to answer all your questions at a personal meeting.