Master of Sciences in Social Media
Companies are increasingly using social networks to convert prospects into customers and build loyalty.
The sector in a few figures
The Social Media world
9.3 bn
turnover in France
27
years old average age in this sector
2 259
per month of average salary
+13%
growth in this sector
A booming market
The social networking sector is developing rapidly, driven by the growing number of online users and the increasing importance of social platforms in companies’ marketing strategies.
towards professional excellence
Key skills in this specialisation
- Studying customer needs and drawing up specifications.
- In-depth knowledge of social networks and their algorithms.
- Use of social platforms for commercial and communication strategies.
- Creation of high-impact content (posts, short videos, lives, etc.).
- Setting up and managing editorial calendars.
- Competitive intelligence and e-reputation management.
- Drawing up graphic charters and defining brand identities.
- Performance analysis and campaign optimisation based on KPIs.
More info
The programmes
Discover the Social Media courses at Sup de Pub
Master of Science in Digital Strategy and Social Media
Objective employment
Our partner companies
Take advantage of our network of partner companies, in France and abroad, to quickly secure an internship, work-study contract or even a permanent contract in social media.
Flashback
Discover the careers
of our former students
They learned at Sup de Pub and now shape the image of the most inspiring brands.
It's not so much skills that we're looking for, but curiosity, open-mindedness and a real personality.
go further
events
Attend our open days, information meetings and webinars! Find out about all our on-campus and distance learning events.
all you need to know
Social media: all our online resources
Want to find out more about the world of social media? Discover this fast-growing sector, essential to the development of any business.
02/01/2025
“Home of Explorers”: Sup de Pub new tagline
Sup de Pub will soon be 40 years old. 40 years of history, creation, passion and innovation. 40 years of expertise and openness to the world. 40 years is both a renewal and a rebirth. It's also the moment to unveil a new milestone in the school's history with our new signature "Home of Explorers".
24/12/2024
The Pub Night
Every year since 2016, Sup de Pub Bordeaux has invited its students, alumni, speakers and their friends and family to take part in an advertising saga evening, to share a unique moment around a defined theme.
17/12/2024
What qualities are needed to work in communication?
In a world where the exchange of information is essential and omnipresent, the communications sector plays a central role.
11/11/2024
What employers have to say about recruiting students
We're delighted to be able to see from the feedback we've received from companies just how closely our offering can match the constantly changing and innovative demands of the market. And we'll always have to be on the move with these trends and developments, keeping a constant watch.
26/07/2024
GP Explorer: the 100% youtubers and streamers car race
It all officially began on 5 April 2021 when Squeezie (the leading French-language digital creator on YouTube with over 17.4 million subscribers) announced live on Twitch the creation of the "Grand Prix Explorer", the first motor racing competition to bring together content creators from YouTube, Twitch and Instagram.
30/04/2024
April fools’ day campaigns that marked 2024
1 April, a day both dreaded and cherished, is an opportunity for brands to deploy communication strategies that are as daring as they are unexpected.
30/04/2024
Why should you study abroad with Erasmus?
Taking part in Erasmus+ (launched in 1987) offers a unique opportunity to enrich your career through mobility, intercultural exchange and academic immersion in another European country. But why take part in Erasmus?
29/04/2024
Why study in Costa Rica?
In France, Costa Rica is a lesser-known destination for study than other foreign countries. Yet the country offers a host of advantages. Students and parents often lack information about this somewhat less common destination. In this article, we explain why you should study in Costa Rica.
29/04/2024
Why work in the cultural sector?
Working in the field of culture goes far beyond a simple professional occupation. Culture in all its forms – whether visual arts, music, theatre, literature or heritage – plays a crucial role in building and preserving a society's collective identity. In this article, we look at the underlying reasons why so many people dedicate their careers to this fascinating field.
Big ambitions raise big questions
Our campus teams are ready to answer all your questions at a personal meeting.