Why train in communications?

Training in communication to be versatile

If you choose to train in communications, you’ll find that it’s a rich and varied field, combining a number of specialities. It is at the crossroads of different disciplines such as marketing, digital, media and advertising, and requires great versatility. So, if you can adapt, there are plenty of career opportunities and positions open to you.

Many communication schools also offer other related branches as specialisations. In all of them, however, communication strategies are always taught, along with all the tools used to implement them.

Training at a communications school means discovering a wide range of horizons and shaping your career according to your desires!

Choosing communications for an interesting career

Because it is so broad, communication is a branch that allows you to learn constantly and become versatile. As a result, most of the jobs available to you when you train in communications are open-ended. You can always look forward to career development.

In fact, communication is so broad that you can move from one sector to another, both as a student and as a professional if you wish. In any case, it gives you access to an interesting career path that is far from monotonous.

Opt for a career in communications and gain access to a wide range of career opportunities

As training in communications makes you versatile and operational in different sectors, the opportunities are as numerous as they are varied. Once you’ve completed your training, and even during it, opportunities will always come your way. That said, it all depends on your personal plans and professional ambitions.

Which baccalaureate should I take to go to communications school?

Do you want to go to communications school? It’s a course that you start preparing for after your A-levels. If you’re wondering which baccalaureate to take to get into the school, here are the different options available to you.

A general baccalaureate

If you have a general baccalaureate, whatever your stream, you could consider studying communications. The choice of a general baccalaureate is often linked to a desire to study for a long time. If you want to go into communications, it’s best to take a literary baccalauréat.

That said, a scientific baccalaureate is just as useful for entry into communications. With the evolution of technology, this is a branch that requires a solid grounding in science and technology in order to master certain essential communication tools. For example, since digital communication has developed, knowledge of computers and statistics is very welcome.

An STMG bac

The STMG or Management and Management Sciences and Technologies bac is also a good entry point for communication schools. The subjects taught for this bac can serve as a solid foundation for training in communications during higher education.

A Bac Pro

If you’re thinking of going to a communications school one day, you can also prepare for it after the baccalauréat by opting for the Pro stream. All you have to do is choose a speciality that has a link with the subjects taught in communications. For example, it’s a good idea to opt for a Bac Pro in commerce and sales, or a Bac Pro in reception.

What are the communication channels?

There are a number of communications courses that you can choose to specialise in. Here is a non-exhaustive list of some of the most popular:

corporate communication ;
event communication ;
advertising communication ;
digital communication ;
public communication.

Of course, we can also mention related areas where communication is taught as a core compulsory subject. These include

marketing ;
commerce ;
the media ;
international relations.

What career options are there after a communications school?

Taking into account all the subjects taught at a communications school, you can enter a large number of professions at the end of your training. Some of the most popular are as follows:

communications officer ;
director of communications ;
advertising manager ;
community manager ;
public relations officer ;
press officer ;
events manager.

How do I get into a communications school?

Getting into a school of communication depends on the school’s admission requirements. Some give you access just after the baccalauréat, as is the case with Sup de Pub, whose admission conditions are available on the site. Others are accessible after a BTS or a licence related to the main subjects they teach. If you would like to study communication and/or a related subject at our school immediately after the baccalauréat, you can always find out more in our FAQ section.