Why take a marketing course?

In a nutshell:

Training in marketing:

This will give you a good command of a range of sectors, including communications, finance and commerce.
You’ll need to choose a good business and marketing or communications and advertising school.
Is required to acquire the technical skills needed in marketing and sales.
Gives you the chance to get into a job you love right from the start.

Why train in marketing?

Whatever your sector of activity, but especially if you work in sales, marketing training is a must. It will enable you to learn about the various operations and procedures you need to carry out to develop your business. These include carrying out a market study and analysing it, before drawing up a commercial development strategy.

Training in marketing gives you all the technical skills you need to work in the sector. This is particularly important given that competition is increasingly fierce with the arrival of many new companies.

If you go to a good communications school, you will naturally become versatile. Marketing is open to many other sectors, including commerce, finance, communication, advertising and events.

That’s why training in marketing gives you access to a wide range of opportunities, both for your studies and your professional career.

What is marketing?

Marketing is the set of strategies used to ensure the smooth running of sales activities or the promotion of products and/or services. It’s an important field that’s closely linked to commerce and communication. That said, you’ll need a keen sense of analysis and a great deal of patience to work in this sector on a permanent basis.

What are the advantages of training in marketing?

Marketing training has many advantages that you should be aware of.

It is multi-disciplinary and aims to make you multi-skilled;
It can generally be done on a sandwich course, which gives you greater flexibility;
it gives you access to a wide range of career opportunities;
it gives you the opportunity to work in a variety of positions;
it is always bound to improve your communication and interpersonal skills.

H2: What training do you need to work in marketing?

The best way to work in marketing is to study at a business and marketing school or a communications and advertising school. There are always jobs you can get into depending on the degree you have. Even if you can easily find work in marketing with a BTS equivalent to a 2-year degree, the best thing is to take at least a bachelor’s degree.

Given that marketing is also opening up internationally, you can take a bachelor’s degree instead of a licence, which is equivalent to a bac + 3. Of course, the ideal is to get as far as 5 years of higher education to have the required profile for a managerial or directorial position.

What are the marketing professions?

Marketing careers are varied, and there is something for every level of education and specialisation. When you first start out, you could work as a sales assistant or agent. You can then progress and be promoted to the position of manager. For example, you could become a product manager. With the necessary experience, you can eventually rise to the position of marketing manager.

Discover the marketing courses at Sup de Pub

Supdepub can train you in marketing. It’s simply a matter of finding your way around the many programmes on offer, which you can easily find on our site. For example, you can choose to study brand strategy in^3rd year. In years⁴ and⁵, you can choose to specialise in CSR marketing and communication, for example.

For information on admission and other available programmes, visit the FAQ section of the site.