Where can I study luxury marketing?
The establishments offering a programme on luxury marketing are :
- Business schools. In particular, you’ll find higher education courses based on marketing, including luxury marketing, communication, management, finance, human resources and so on. This makes it easier for you to reorient yourself if luxury marketing doesn’t suit you;
- universities, which are much more affordable. You can go straight into the various courses as soon as you’ve passed your A-levels;
- schools specialising in luxury. They will be able to offer you a complete and focused curriculum.
Are there different types of training in luxury marketing?
There are many different types of training course in luxury marketing. These vary according to the specialisation you wish to pursue.
- BTS: BTS in hotel and catering, BTS in luxury goods, BTS in fashion design, BTS in oenology, BTS in gemmology, etc;
- Licences: Licence pro marketing de luxe, Licence pro commerce de luxe, Licence pro luxe, Licence pro hôtellerie, Licence pro vin et spiritueux, etc ;
- Bachelors: Bachelor of Luxury, Bachelor of Hotel Management, Bachelor of Gastronomy, etc;
- Masters: Master of Luxury Marketing, Master of Luxury Management, Master of Luxury, Master of Hotel Management, etc.
What are the criteria for choosing a luxury marketing course?
You should never neglect your choice of course if you want to find a job. Here are the criteria to consider when choosing your course in luxury marketing:
- the possibility of specialisation to help you find your bearings;
- Work-linked training or work placements to turn your knowledge into professional skills;
- the school’s business network to promote you;
- the high rate of professional integration of young graduates to facilitate your professional integration.
How do I find a luxury marketing course?
You can enrol on a course in luxury marketing as soon as you finish your A-levels, with a preference for S, ES, STMG or L. You can also enrol on this type of course with a BUT or BTS, specialising in negotiation and customer relations, marketing techniques or business unit management.
You can also apply for a master’s degree in luxury marketing with a degree in foreign languages or economics and management. However, to find your course, you’ll need to choose between two options:
- approach the school of your choice directly and submit an application;
- submit wishes on the Parcoursup platform.
Sup de Pub work-linked courses in luxury marketing
Sup de Pub offers sandwich courses in luxury marketing. They are even accessible to people with disabilities. The aim of the courses is to teach students to lead a team, manage a department or a division, and above all to define and steer brand marketing and communication strategies. The teaching is based on the use of luxury codes and specific communication techniques. By the end of the course, students are able to work in a variety of fields, making them even more professional. To enter these courses, you need a validated Bac+3 or level 6 certification or equivalent in the fields of marketing, communication, marketing and management.
What are the contents of Sup de Pub’s luxury marketing courses?
The content of the training courses is as follows
- SP4/SP5 communication & marketing du luxe
- history and codes of luxury, jewellery, perfumes and cosmetics;
- luxury communication, luxury marketing, customer behaviour, intercultural management, PR and events, brand management ;
- CRM marketing, merchandising, video editing, Photoshop and InDesign.
- SP5 Luxury Marketing & Communication
- retailing/e-retailing ;
- panorama of the luxury goods industry ;
- marketing strategy and international marketing ;
- digital marketing levers in the luxury sector ;
- luxury and new media ;
- brand content.
How do I get into a business school to study luxury marketing?
When you join a business school, you benefit from work placements and/or sandwich courses. You can even take part in international exchanges. In general, admission to a business school to study luxury marketing is by application and competitive examination. You can join the programme at any level of study, from first to fifth year. However, each school has its own admissions timetable, so you need to find out as early as possible. Once you have been accepted, you have a certain amount of time to finalise your application.