What training do you need to become a data analyst?

What is the role of a data analyst?

By pertinently analysing the data used by the company, the data analyst helps the company’s managers to make the right decision at the right time. Their analysis can extend to the evaluation of technical skills at all levels of the company.

The data analyst processes the data collected on the company’s customers, offerings, strengths and weaknesses. Their analysis reveals indicators that can be used to assess the company’s performance. It is used to identify areas for improvement in order to bring the marketing strategy into line with the real needs of target customers. The role of a data analyst is to draw up data analysis reports to help the company improve its performance and achieve its objectives.

What skills does a data analyst have?

Data analysts use specific tools to analyse raw data. They need to master these processing tools in order to translate the data into clear, usable information.

Data analysts are also expected to master statistical methods so as not to be misled in their analyses. They must also have a good knowledge of marketing. In fact, as well as processing the data collected, they are expected to advise the company’s management on the right decisions to take to ensure the smooth running of the business.

Fluency in English is a must in this profession. Data analysts also need to be able to think analytically to identify options and potential outcomes, and to write well to present their ideas. If you want to combine all the necessary skills, you should take a course leading to a master’s degree in communications.

Where does a data analyst work?

Data analysts study a company’s strategy by analysing its massive data from numerous sources. Data analysts generally work as employees of the company concerned. They may also work on a freelance basis.

In any case, if you choose this profession, whatever your type of contract, your missions are the same, i.e. to process Big Data, with a view to exploiting the data. As companies belong to different business sectors, data analysts can work in different areas. Banks, insurance companies, the automotive industry and marketing agencies are the biggest recruiters.

If you can prove yourself as a data specialist, particularly if you have a master’s degree in communication, there are plenty of career prospects open to you. You could work as a data scientist or data engineer in a large company, for example. You could also become a business intelligence (BI) engineer or director of digital strategy.

What training do you need to become a Data Analyst?

To become a Data Analyst, you need to undergo training that teaches you how to exploit digital data and develop analysis projects. To master data processing, you need to have a very good knowledge of IT and statistics. To carry out web-related prospective studies properly, you need to acquire marketing and communication skills.

If you’re aiming for a job as a Data Analyst in a fast-growing company, you’ll need at least a 5-year degree. A master’s degree in communications or business intelligence systemscould be an excellent option. Whatever your background, the most important thing is to acquire theoretical and practical skills in the strategic analysis of information and digital data.

Does Sup de Pub train for the Data Analyst profession?

To help young people interested in the Data Analyst profession, Sup de Pub offers several courses designed to develop their skills in data management and analysis. By choosing our school to train as a data analyst, you will learn to master digital communication strategies. The aim is to make you autonomous in your analyses.

You’ll have a thorough understanding of how to use data management tools and methods. Developing a data drive strategy and optimising data visualisation will also be your strengths.

The courses available at Sup de Pub teach you to understand and analyse digital data:

SP4 Data Marketing and User Experience ;
SP5 Data Management and Consumer Sociology ;
SP5 UX Management and Innovation Strategy ;
SP5 Digital Management and Social Media ;
SP5 Digital management and e-commerce ;
SP5 Global communication and e-commerce.