What is communication?
Communication is a vast field, closely linked to marketing, whether traditional or online. Since the advent of the internet, communication has become largely digital. Studying communication requires you to master the basics of marketing, the tools, the KPIs and the levers for developing a company’s reputation.
A large number of sectors touch on and encompass communication. These include public relations, journalism, marketing, cultural management, events management, advertising and publishing. All the techniques and tools used in these fields are taught in communications, which makes its students highly versatile.
For example, public relations aims to keep internal and external communication on track, sharing information about the company (private or public) with the general public, business partners and suppliers. Marketing, on the other hand, aims to develop the company’s sales. Its purpose is purely profit-making, but the techniques used can be similar: publication on social networks, advertising campaigns, webinars, open days, etc.
Which baccalaureate should I take to study communication?
Communication is generally classified as a literary subject. In practice, however, it involves mathematics, particularly in the use of a wide range of digital and visual communication tools. Communication involves being creative, but also monitoring and understanding the figures linked to the impact of campaigns (audience reached, sales trends, etc).
If you want to prepare for your communication studies after your A-levels, here are the options available to you:
A general baccalaureate
With a general baccalaureate , you can study communication and go on to a BTS or licence in communication, whatever your choice of stream or speciality. If you opt for the literary stream, you’ll be strengthening your language skills, which are important because your expression will have a direct impact on your target audiences through your campaigns. By opting for the scientific stream, on the other hand, you prepare yourself for the scientific aspects of communication, which involve manipulating figures, particularly for monitoring KPIs (Key Performance Indicators).
A professional bac
If you’ve known since your A-levels that you want to study communications in the future, you can go straight into a vocational A-levels. The most important thing is to make sure that it is linked to communication. For example, you could opt for a vocational baccalaureate in arts and crafts, with a multi-media visual communication option. This vocational baccalaureate-level qualification is designed to train visual communications professionals for the advertising, publishing, press and multimedia industries.
An STMG bac
You can also opt for an STMG bac or Science and Technology of Management. Human resources and communication are among the 4 specific subjects taught. This enables you to go on to a BTS or a licence in communications if you wish.
Why do a BTS in communication?
The BTS or Brevet de Technicien Supérieur in communication is a 2-year course after the baccalauréat. There are many reasons to do a BTS in communication just after you have obtained your baccalauréat diploma:
Possibility of doing a sandwich course
The most important thing in communications is to learn and master as quickly as possible the strategies, techniques and tools required to work in a company. If you opt for a BTS , and depending on the school, you will normally be able to follow a sandwich course. This is by far the best way to learn about communications and, generally speaking, work-linked training is the best option for launching yourself into working life after your studies.
To facilitate and accelerate professional integration
The more practical work you do, the more operational you become. If that’s the case, you’ll find it much easier to find a job. Doing a BTS in communication can help you benefit from this advantage, if the school where you are studying allows you to do so.
To access the licence
If you want to opt for a long course of at least 5 years in communications, doing a BTS can give you access to a licence. This will enable you to continue your studies up to Baccalaureate + 5, or even higher.
What career opportunities are there after studying communication?
If you have studied communication and are now versatile enough, there are many career opportunities open to you:
- community manager ;
- social media Manager ;
- advertising manager ;
- media planner ;
- events project manager ;
- communications officer ;
- press relations manager ;
- Communications Director.
What communication studies does Sup de Pub offer?
Sup de Pub, established in 1986, is one of the world’s leading communication schools. So it’s only natural that it should offer communication studies through its many programmes. To find out about the options available, you can visit our website or find answers to your questions in the FAQ section. As a specialist in the field, Sup de Pub offers, for example, Communication Culture from Year1. Specialisation begins in the4th year, with courses in copywriting, audiovisual creation, digital creation and design and graphic creation and design up to the 5th year.