What qualifications does a marketing professional need?

In a nutshell:

You can enter the marketing professions with a 2-year higher education qualification.
Ideally, however, you should have at least a 3-year higher education qualification.
Management positions often require at least a 5-year degree.
The best way to become a marketing professional is to study at a business, marketing, communications or advertising school.

What qualifications do you need to work in marketing?

One great advantage of marketing is that it’ s a sector that recruits a lot. That said, there are many different careers to choose from, depending on your profile, level of education and experience. Here are the qualifications you need to work in marketing:

A BTS or DUT

Firstly, you can take a BTS or a DUT after your baccalauréat. These are both 2-year higher education diplomas. By the end of your training, you will be more of a technician, with a basic knowledge of marketing. The programme generally also offers mastery of other related fields, including communication, advertising design and digital.

The marketing professions that you can enter with a BTS or DUT are generally those of assistant. If you have your diploma, but a little experience, you could become a web marketer, for example.

A bachelor’s degree

After a BTS or DUT, you can normally continue your marketing studies and obtain a diploma at bac + 3 level. This normally corresponds to a licence or licence pro. By the end of this course, you should have mastered all the basics of marketing.

You also need to have an excellent knowledge of the tools you need to work in the sector. These include the software used in digital marketing. If you want to go international, opt for a bachelor’s degree.

One big difference between a bachelor’s degree and a licence is that foreign languages are taught to a greater extent in the former. With a bachelor’s degree, you can always start out as an assistant, but you can hope to develop your career with a little time and experience.

A master’s degree

The ideal way to build a solid profile and become a marketing professional is to take a master’s degree. This is normally a 5-year degree. Virtually all marketing manager and director posts require at least this level.

What qualities do you need to work in marketing?

It goes without saying that you absolutely have to go to a good business, marketing or communications school to work in marketing. However, to be among the best and to excel in your work, you need to develop certain qualities:

excellent communication and interpersonal skills;
an analytical mind and an eye for detail;
be organised, rigorous and meticulous;
excellent language and management skills;
be versatile and able to work both individually and in a group.

Does Sup de Pub offer marketing degrees?

If you want to become a marketing professional, join Supdepub. This marketing and communications school offers marketing degrees. All you have to do is choose the right programme from among all those offered on the site. If there is a particular course that interests you, get more information by going to the FAQ section.

You can choose to specialise in CSR marketing and communication at Supdepub. Or opt for marketing & communication in the cultural and creative industries. If you prefer, you can also choose to study luxury communication and marketing.

What career options are there after a marketing course at Sup de Pub?

After training in marketing at Supdepub, you can normally enter a wide range of professions, including those in related fields. You can work in communications, events management, digital, product development, media planning and other areas.

Your position within a company depends on the degree you have obtained. Marketing jobs are subject to change, but you can expect to be promoted with a certain amount of seniority and experience.