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What marketing courses are available?

Marketing is a vast and complex field. When you embark on this career, the challenge is to find your way through the jungle of words, concepts, tools and other marketing tricks. And yet there are a number of things that every student should know. One of the first is the importance of training. Marketing training…

what marketing courses are available in higher education?

University courses in marketing are reserved for holders of the baccalauréat, but even if they are not specialised in marketing, they still provide a good grounding. It is therefore advisable to complete a bachelor’s degree and then continue on to a communications or advertising school.

Marketing courses at bac +3 level

There are university courses at bac +3 level in the field of marketing. These courses are offered by a number of higher education establishments. At the end of the course, students can obtain, for example, a bachelor’s degree in marketing or a professional degree. Depending on the type of course chosen.

Bac +5 marketing courses

After their bachelor’s degree, students can continue their education up to bac+5. This level of study leads to a master’s degree if they go to university. If they choose a business school, they will obtain an MBA. If they opt for a communications school, for example, they will have a level 7 RNCP certificate.

what types of marketing courses are available to students?

Marketing is a versatile field. It offers students a wide range of training options:

Digital marketing training

Digital marketing courses enable students to learn about marketing in a digital context. This type of training is offered by several higher education establishments and communication schools.

Luxury marketing training

This is a specialised course in luxury marketing which aims to train professionals capable of better understanding the luxury market and developing an innovative entrepreneurial spirit. This course is mainly offered by communication schools, such as Sup de Pub.

Web marketing training

Web marketing training teaches you about the web. Often referred to as e-marketing, web marketing training teaches you how to use the web to promote and sell a product or service. In fact, it helps you develop a marketing strategy for your business.

Training in editorial marketing and brand content

Editorial marketing is a new discipline that looks at the relationship between brands and consumers. It is no longer enough to design a communication model focusing solely on the brand or the product. The way in which you communicate with your customers can be as important as the product itself. This is known as brand content.

what are the career prospects for a marketing course?

Marketing courses are very varied. As such, they open up a wide range of career possibilities.

A marketing degree could lead to the following positions, for example:

Which marketing course to choose at Sup de Pub?

Sup de Pub offers several marketing training options. The course is structured as follows: students study the basics of marketing and communication in their first and second years. From the third year onwards, they can progressively choose a specialisation. In the fourth and fifth years, they specialise in a course of their choice.

They can choose between :

  • editorial strategy and communication ;
  • CSR marketing & communication ;
  • marketing communication in the cultural and creative industries ;
  • luxury communication & marketing.

Is it possible to do a work-linked marketing course at Sup de Pub?

Sup de Pub offers work-linked courses in marketing . Courses are available at bac+4 and bac+5 levels. Contracts run for 24 months. During the SP4, students spend the first semester alternating theoretical classes and practical work in a company. The second semester is spent in the company. During SP5, the student spends the whole year in the company. However, they will receive 1 day of training every 15 days.

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