What is Data Marketing?

In simple terms, Data Marketing is the branch of Digital Marketing that works on and with data, always with the aim of driving business forward. As a Data Marketer, you’ll be responsible for collecting, managing and analysing existing data to define and implement the right marketing strategy.

Like all marketing students, you need to master basic marketing strategies and practices throughout your studies. If you opt for Data Marketing, you should also be familiar with Digital Marketing and the manipulation of data using the necessary tools.

Why do Data Marketing?

Are you sure you like data marketing but don’t know why it’s an interesting course of study? We’ll show you why it’s a sure-fire way to go.

Data marketing is almost as new as digital marketing. As a result, the job of Data Marketer is a fairly recent profession that is recruiting almost constantly.
Working in this field involves a great deal of responsibility and requires the right skills. If you like hard work and growth, then there’s every reason to go into data marketing.
Like any good marketer, you need to be able to define the most appropriate marketing strategy.
As your analyses need to be more advanced while the volume of data to be processed is greater, you also need to learn how to manipulate the latest tools and software to achieve this. However, mastering them is always a plus in your work and its development.

What is Big Data in marketing?

In marketing, Big Data covers all market and consumer data, whatever its nature. This highly varied data gives you more information to consider for your analyses. This way, if you’re a good data marketer, you’re more likely to develop the best marketing strategy to achieve your company’s goals.

To give you a better idea of what you have to manage as a data marketer, we can classify the following elements under Big Data:

opinions and data collected on the various social networks;
figures obtained from statistics ;
archives relating to previous projects ;
the development history of new projects.

What career opportunities are there in data marketing?

If you’ve mastered data marketing, you’ll have all the skills you need to occupy virtually any marketing-related post. The most important thing is to take a keen interest in your job. The good news is that digital marketing is a fast-moving field. So you can always look forward to career development, even if you start at the bottom.

We suggest the following route to put your talent to work:

This job requires you to carry out market research, which in turn requires you to carry out marketing analyses and handle large volumes of data. It is also your job to define the key actions to enable the company to develop its business and its marketing projects;
then become a Data Analyst. This is a job that involves working constantly with the company’s Big Data;
progress to Digital Project Manager or Digital Strategy Manager. In both cases, you’ll move into a position of greater responsibility. You will be responsible for managing and coordinating everything to do with the company’s digital marketing.

How can I learn about Data Marketing?

If you want to train in Data Marketing and become an elite in this field, the ideal solution is to enrol in a specialist school. At Sup de Pub, we offer training that can go up to bac + 5 to optimise your chances of getting a job in Digital Marketing. To find out more about admission procedures, simply visit our website.

If you have specific questions that you absolutely need answered, feel free to go to our FAQ section.

Does Sup de Pub offer courses in Data Marketing?

Sup de Pub is one of the best and leading schools in Communications. It teaches all the related subjects, including Data Marketing. When you leave our school, you can be directly operational, as 5 years of study with us is equivalent to at least 2 years of professional experience.

What is Data Marketing?