What is a master’s degree in communication?
Information technology, combined with a good communications strategy, is an effective lever for business development. However, drawing up an effective communications plan cannot be improvised, and certain knowledge is needed to define it. For this reason, higher education or specialised training at a communications school is the best option for those wishing to train and learn.
The Master’s degree in communication prepares you for careers in communication. This course will make you an expert in communications, advertising and marketing. Once you’ve completed your course, you’ll be able to pursue a wide range of careers in a variety of sectors, including events management, advertising, corporate communications, public relations, marketing and human resources.
This course is available at universities and advertising, marketing and communications schools. It is aimed at students with a bac +3 or bac +4. Employees wishing to develop their careers or move to another sector can also apply for this type of training.
Finally, note that the Master’s degree in Communication is offered as an initial or continuing training course, or on a sandwich course. It gives you a diploma at bac+5 level.
Which master’s degree in communication should you choose?
The choice of Master’s degree in communication is an important one, as it defines your specialisation. Remember that the communications sector is extremely broad, giving you the opportunity to consider a wide range of jobs. So you need to choose a course that suits your aspirations, tastes and desires. Specialisations vary from one establishment to another, but may cover the following subjects, for example:
- corporate and institutional communication ;
- corporate and digital communication ;
- corporate reputation ;
- communication and events ;
- digital communication.
How do I enrol on a master’s degree in communication?
To access a Master’s degree in communication, you need to have a bac+3. This enables you to enter the first year of a Master’s degree. Communication studies are special in that they cater for a wide range of profiles. Naturally, students of communication, visual communication, marketing or communication and public relations can continue their communication studies at Master’s level. However, this Master’s degree is also open to students from other fields, provided they have a 3-year higher education qualification. Students in the following fields have every opportunity to flourish as communicators:
- trade ;
- letters ;
- languages ;
- graphics.
Before you can apply for a master’s degree in communication, you need to compile an application file. This includes a completed application form, proof of your background and a covering letter. The latter is optional. Some institutions offer the option of completing the application directly online. In general, to be admitted, you must first pass an entrance examination. This consists of a number of tests, including an essay test. You will also have a personal interview with a panel of judges. Admission is subject to availability. You should therefore apply as soon as possible.
What are the career options after a master’s degree in communication?
After completing a Master’s degree in Communication, there are two options open to you:
- continue your studies: to obtain a specialised Master’s degree or to aim for a doctorate ;
- enter the world of work: you can start a career in the sector of your choice or embark on the exciting adventure of entrepreneurship.
For those who choose to enter the job market, the opportunities are numerous. This dynamism is encouraged by the rise of digital technology. There is an abundance of demand from agencies and companies in all sectors. New graduates are all the more in demand thanks to their up-to-date knowledge and mastery of digital tools.
The jobs vary depending on the sector:
- The advertising sector includes various positions such as press attaché, art director, advertising manager, copywriter, media researcher and media planner;
- In the corporate world, you could become a sales representative, community manager, digital project manager, public relations officer, communications manager or internal communications officer;
- The events sector also offers attractive career opportunities, including positions as events project managers, events communication managers, business event organisers and artistic and cultural project managers.
Does Sup de Pub offer communication masters?
Yes, Sup de Pub offers 5ᵉ year courses. The total duration of studies is at least 420 hours. During the course, you will follow theoretical lessons with the best trainers. You will also be required to do practical and group work. Finally, to complete your training, you will gain work experience in a company. This makes it easier for you to find a job. Once they have completed their course, students obtain a state-certified level 7 RNCP qualification.
Sup de Pub offers masters in communication in three specific areas: marketing, digital strategy and design. This should help you find your way and fulfil your potential in communications!
- communication & Marketing
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- communication & digital strategy: there are two streams
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