What are the new digital professions?

why are we talking about new digital professions?

Most digital professions have been created in recent years. Companies need professionals with specialist knowledge of digital marketing to create content and optimise it so that it is visible on search engines and social networks.

All these new professions are leading to the emergence of a new professional profile: the person in charge of digital strategy. Today’s digital strategists need to have a firm grasp of a range of techniques if they are to carve out a place for themselves on the job market.

what are the new digital professions?

There are many families of new digital professions. Digital can be seen as a sector of activity that encompasses many areas. Contrary to what many people think, digital is not just used in the communications sector. It is also indispensable in marketing and IT. It is also used in engineering and especially in the field of Big Data.

what new digital professions are recruiting?

The digital professions are recruiting more and more. They are in great demand in a variety of sectors. Some examples of new jobs include :

a data scientist :

It is responsible for collecting, analysing and exploiting digital data.

a Web Marketing Expert

A web marketing expert or e-marketing expert is someone who is particularly familiar with the field of online marketing. Unlike traditional marketing, internet marketing is a vast and complex field. E-marketing experts therefore have to specialise in a particular sector. This could be, for example, the sale of e-commerce products and services, natural referencing analysis, search engine processing or email campaigns.

Digital transformation consultant

A digital transformation consultant is a specialist who helps companies to transform themselves using information and communication technologies (ICT). Their role is to design, implement and manage information systems transformation projects.

Chief digital officer

The Chief Digital Officer is a new position that has emerged with the development of the internet and new technologies. The CDO is a professional whose role is to optimise the company by exploiting the possibilities offered by new technologies. He or she must also have a long-term vision of the world of work, training, communication and sales.

Growth hacker

This person can also be called a “growth hacker“. The role of a growth hacker is to use techniques and tactics to help a company achieve the results it has set itself. To put it another way, a growth hacker is someone who will find the right ideas, marketing actions and tools to help a company grow by increasing its sales. They will do everything they can to increase the number of customers and therefore the number of sales.

SEO Manager and SEA Manager

An SEO Manager (Search Engine Optimization Manager) is the person responsible for promoting a company on search engines. He or she will do everything possible to ensure that Internet users find the company and buy their products or services.

A SEA Manager (Search Engine Advertising Manager) is responsible for paid search engine optimisation. Depending on the company’s budget, he or she will do everything in his or her power to ensure that the company obtains positions on the first pages of search results.

What courses does Sup de Pub offer to train for the new digital professions?

In France, the renowned communication school Sup de Pub offers 5-year courses in marketing, communication and management. What sets it apart is that it trains students for all the professions in the sector, not just one.

For this reason, Sup de Pub offers digital training courses in the Communication & Digital Strategy specialisation. This course is accessible from bac +4. It is at this level that students choose their specialisation.